Is n’t it fragrant? Parents: Not Fragrant

Editor ’s note: This article comes from WeChat public account > author: Lei Jianheng.

There is a digital product category in 2020, and the discussion is much more heated than in previous years, that is, tablet computers.

We have previously analyzed that due to the online teaching model of “stopping without stopping classes” across the country, there has been a situation in which the demand for tablet PCs has not decreased but increased in the Q1 quarter when the overall electronics market is cold.

When we are talking about the big sale of tablet computers, people often think of many products launched by mainstream hardware manufacturers such as Apple ’s iPad and Huawei ’s MatePad.

But have you ever noticed some student tablets that are widely distributed in offline counters in shopping malls, bookstores, etc., and are mainly based on brands such as BBK and Shulang?

picture from: Sina Weibo @ 一 格

These tablets have low prices and high prices, but the sales volume is not small.

“Step by step high-point reading machine, where not to order, So easy, mother no longer has to worry about my learning.”

Regarding the impression of the learning machine, most people should stay on the slogan “Single X4”.

This advertisement aired in 2013Yes, it is actually about 7 years from now. But in these 7 years, the dot-reading machine is no longer the original one, but has become a more popular form of hardware nowadays: tablet computers.

But the only constant is the high price and low configuration.

We opened the shopping platform and searched for the student tablet. The first sales category in this category was the BBK tutor S5 with a price of 4498 yuan.

Open the details page to see that the machine is equipped with an 11-inch TFT screen, equipped with Qualcomm Snapdragon 660 AIE SoC, 6 + 128GB storage combination and a front camera combination of 8 million and rear 1300W.

Let ’s not look at other configurations first. From the SoC that directly affects the smooth experience, is the Snapdragon 660 AIE chip familiar? It is actually a mid-range chip first released in vivo X21 in early 2018, and the release time of the BBK tutor S5 is in the second half of 2019. In the rapidly iterative chip market, the Snapdragon 660 AIE can be said to already Is too old.

What else can you buy while holding nearly RMB 5,000? Now you can buy iPad Air 3 equipped with A12 chip, Huawei MatePad Pro equipped with Kirin 990, the two are not even 4998 yuan.

The situation that this configuration can not keep up with the price not only occurs on high-priced learning machines, we also checked several student tablets with 3,000 yuan and 1,000 yuan files, the situation is the same, and even many sell The SoC on the 3000 yuan product can’t even be named by the manufacturer.

Obviously in terms of performance and configuration, these student tablets do not have any appeal.

picture from: Jingdong

But we also found that there are really a lot of people who use real gold and silver to buy these high-priced low-cost tablets.

Before this outbreak, the tablet market’s fatigue has been going on for several years. According to the statistics of foreign market research agency Stadia, from 2016 to 2019, global tablet shipments have fallen for four consecutive years.

2016-2019 global tablet shipments. Picture from: Stadia

If you only look at the Chinese market, the tablet market has also been cold in the past few years. According to IDC statistics, in the Chinese market, the shipment of tablet PCs has also continued to decline, and it only picked up slightly last year.

2015-2018 fell for 4 consecutive years. Picture from: IDC

However, in the past few years when the tablet market experienced gradual sales weakness, there is only one subdivision that has been booming, that is, student tablets.

Recently, IDC has separately divided the student tablets headed by BBK, You Xue School, and Shulang Lang from the tablet computers for statistics. It can be seen from the statistics that even in the first few years when the overall environment was cold, the sales of student tablets are still rising.

steady rise. Picture from: IDC

IDC said that in the next two years, the growth of the student tablet market will be more stable compared to the decline in ordinary tablets. They expect that the overall shipment of Chinese student tablets will reach 4.4 million units this year. It will go further, reaching 4.7 million units.

Sell not hardware, but integrated education resources

What is the reason that parents are willing to spend a lot of money to buy a child with a backward and expensive tablet computer? In the editorial department of Aifaner, who is only 26 or 27 per person, I can’t find the answer, so I found some friends and relatives to ask their thoughts.

These parents who bought student tablets are better to find than I thought. In the end, I found 7 parents who bought student tablets for their children. The price of the student tablets they bought was mostly from 3000 yuan to 4000 yuan, one was more than 4000 yuan, and the other was less than 3000 yuan.

The reasons for buying can be attributed to the following:

1. No time to tutor 2. No ability to tutor children 3. Children want 4. School requirements

The first two reasons account for the majority. They said that due to working hours or their own abilities, there are few opportunities to be able to tutor children ’s homework, and start extracurricular tutoring of one to two hundred yuan per class hour. The pressure is not small, so I hope that I can help the children through the student tablet from Monday to Friday.

Why buy student tablets for children

In addition, some parents said that some schools are now preparing to promote “smart education”, some schools will directly equip students, and some schools will require parents to purchase. But many parents are required to buy because