The selling price ranges from 268,800 to 399,800 yuan. Editor’s note: This article comes from ”
future car Daily “(micro-channel public number ID: auto-time), Author: Zhang.
Luxury business MPV Viloran is majestic Source: SAIC Volkswagen Official
Author | Zhang Yi
Edit | Li Huanhuan
With its power, SAIC Volkswagen officially entered the luxury business vehicle segment.
On May 28th, SAIC Volkswagen ’s first flagship MPV Viloran was officially launched, launching four models with 330TSI and 380TSI powers, priced from 268,800 to 399,800 yuan, providing a 2-year 0 interest rate and 8,000 yuan Preferential car purchase policies such as replacement subsidies.
Viloran, which was launched this time, is SAIC Volkswagen ’s first model with the new brand logo of the Volkswagen brand. It is also the first large-scale luxury business MPV of SAIC Volkswagen. The new car is marked with SAIC-GM Buick GL8. The prestigious listing means that SAIC Volkswagen is trying to find opportunities from the luxury car track against the backdrop of the low market and fierce competition.
Official information shows that Vioran is equipped with a large panoramic sunroof and a three-zone automatic air conditioning system (including PM2.5 digital display) as standard. The automatic driving function of the vehicle model reaches L2 level, equipped with traffic congestion assistance system, lane keeping system and third-generation adaptive cruise system.
In order to improve the driving comfort, Viloran is equipped with intelligent double-sided anti-pinch electric doors, and the two-row seats include electric adjustments (70 ° adjustable backrest and 73 ° adjustable)Leg support), active ventilation function and heating function, and 3 modes x 3 gears of pneumatic massage function can be selected.
The mid-to-high-end MPV market that combines multi-scene applicability and experience comfort is a relatively stable and indispensable market segment. As Chinese consumers’ demand for car purchases changes, mid- to high-end MPVs begin to shift from commercial to home, and the demand in this area has further expanded.
In 2019, when the auto market is declining, the mid-to-high-end MPV market shows relatively strong market demand. According to data from the China Federation of Trade Unions, the cumulative sales volume of the MPV market in 2019 was 1.372 million units, down 18.2% year-on-year. However, sales of SAIC-GM Buick GL8, which targets mid- to high-end MPVs, rose 6.0% year-on-year against the trend.
In recent years, competitors of high-end MPV tracks have continued to increase. After taking the lead in Toyota Elfa, Toyota launched the Toyota Welfa and Lexus LM. SAIC-GM has launched the Buick GL8 Avenir, and the SAIC Roewe iM8 will be available in the second half of this year. The MPV models to be introduced by GAC Toyota are also aimed at the mid- to high-end market.
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