On May 29th, Luo, vice president of Alibaba Group and general commander of Tmall 618, announced at the press conference that the pre-sale of 618 was very hot. Tmall decided to add another 4 billion during Tmall 618 Cash coupons. This fee will be fully funded by Tmall.

Previously, Tmall has announced that it will issue more than 10 billion yuan in cash coupons and subsidies together with governments and brands in many places during 618.

Jialuo said that on May 25, Tmall 618 launched a pre-sale, and currently 23 brands have a turnover of more than 10 million. Tmall cash coupons will be distributed in wholesale, starting from June 1st, and continuing until June 20th, consumers can search for “consumption coupons” in Taobao App to receive, the consumption coupons are divided into 30 yuan, 20 yuan, Four stalls of 10 yuan and 5 yuan.

On the same day, some products of Apple Tmall ’s official flagship store appeared with the “618 panic buying” logo. Alibaba said that this is the first time that Apple has participated in the official Tmall 618 discount activity. Apple Tmall ’s official flagship store iPhone11 and other full-line products support cross-store full reduction (for every full 300 minus 40) and provide 150 yuan venue coupon , Equivalent to 20% off the audience. This also includes the latest Apple iPhone iPhone SE, which was just released in April. Apple ’s official investment reduced the price by 200 yuan and supports 12 installments of interest-free.

The reporter calculated the accounts and bought the new iPhone SE machine on Tmall 618. In the 12-period interest-free case, it is equivalent to only spending 8.6 yuan a day. In addition, Apple’s official iPhone 11 full series (11/11 Pro / Pro Max), iPhone XR and other products have a maximum direct drop of 1830 yuan. Take iPhone 11 (128G) as an example, the official website sells for 5999 yuan, as long as any cross-store purchase of another 1 yuan of goods, cross-store full discount will reach 800 yuan, iPhone 11 (128G) after adding all the discounts, the final price will be 5049 yuan, while supporting 12 phases of Tmall interest-free, equivalent to consumers only spend 13.8 yuan per day.

“This time Tmall 618, Apple ’s first officialFang supports cross-store full reduction activities to hit the lowest price on the global official website, and also guarantees the full supply of Tmall 618 for iPhone and iPad. “The relevant person said.

Tmall previously announced that in 2020, there will be 100,000 merchants participating in Tmall 618, which doubled from last year, and the discounted goods also reached 1,000 Ten thousand pieces, equal to last year’s double 11.