It is expected that total revenue in fiscal year 2021 will increase by 2% to 16% year-on-year.
On June 3, before the US stock market, online celebrity e-commerce company Ruhan Holdings (RUHN.US, hereinafter referred to as “Ruhan”) released the fourth fiscal year 2020 Quarterly and full year (quarter and year ended March 31, 2020) performance reports. The financial report shows that in the fourth quarter of fiscal 2020, Ruhan recorded revenue of 228.2 million yuan, a year-on-year decrease of 4%; the net loss attributable to the mother was 26.4 million yuan, a 6% year-on-year decrease.
For the whole year, Ruhan recorded revenue of RMB 1,295.9 million, an increase of 19% year-on-year; the net loss to the mother was RMB 92.5 million, an increase of 26% year-on-year.
Product sales and advertising and marketing services are Ruhan’s two main businesses. The product sales business refers to the opening of its own store on the e-commerce platform, and the sales growth of store products is driven by signing up with Internet celebrities. The service business is of to B nature, and provides online marketing services to third-party store merchants through contracted influencers, driving store sales growth and charging service fees. During the quarter, revenue from product sales was 166 million yuan, down 11% year-on-year; service business revenue was 62.2 million yuan, up 24% year-on-year. In the whole year, revenue from product sales was 992.6 million yuan, an increase of 5% year-on-year; service business revenue was 303.2 million yuan, an increase of 101% year-on-year.
In this quarter, Ruhan Holdings’ GMV was 650 million yuan (excluding advertising), an increase of 0.3% over the same period last year. Among them, the platform model realized GMV of RMB 345.8 million; the company’s e-commerce store realized GMV of RMB 304.2 million.
As of the end of the reporting period, Ruhan had signed 168 KOLs. Among them, the head KOL is 3, the shoulder KOL is 11 and the waist KOL is 154.
Looking forward, Ruhan expects that in FY 2021, the service income obtained through the platform model will range from 520 to 610 million yuan, an increase of 72% to 101% from the same period last year; 1.5 billion yuan, an increase of 2% to 16% compared with the same period last year.
US stocks closed on June 2. The three major US stock indexes closed up across the board. For example, Han rose 20.67%, the largest increase since January 2 this year, at $3.62, with a total market value of $304 million.