The same thing, others need to spend 1 year, but you only need 1 month! Speed ​​up, you have the potential of efficiency, you can quickly stand out, the world’s martial arts can only break fast! Is it really?

Opening the third season

Welcome to the third season of “From Dream to Wealth”: Efficiency Upgrade. Starting today, we will enter the first module: personal efficiency upgrade.

After we have polished our core knowledge about wealth and upgraded the way of thinking in the brain, the next step is to start to act. You can’t stop at “thinking” and don’t do it every day, or After two days of fishing, you will do nothing!

You have to change from “thinking” to “doing”!

You have to be able to land, you have to be efficient, you have to be fast!

The same thing, others need to spend 1 year, can you only use 1 month?

The speed rises, you have the efficiency potential, you can quickly stand out, the world’s martial arts can only break fast!

Is this really the case?

I will tell you a story first…

“Fly Fast” bullet text message

On August 20, 2018, an app called “bullet SMS” went live and quickly became popular, standing at the top of the social list of major app stores.

The A round of financing of 150 million yuan was completed within 7 days of going online, and the daily downloads of the app reached as high as 440,000; as of August 30, 2018, at 0:14, the total number of active users exceeded 4 million…

“Bullet SMS” is just like its name, from going online to exploding, to financing to grow, all this is too fast!

However, before the development team, no one expected that this originally positioned “subsidiary” software would be so popular, so when the product was released, the functions and user experience were not perfect enough. The official meaning is , Less than 1/4 complete…

Therefore, after experiencing a wave of light speed growth after going online, the data began to turn sharply. Three months after the product was released, the daily activity (daily active users) dropped to more than 100,000, and the daily downloads were only 2% of peak period…

Seeing that this star product is suddenly “cold”, what should I do?

Go!

Quick turn!

In order to improve the retention of users, the company decided to increase the daily activity and retention rate of products by subsidizing users, and switch to the “interesting headlines” model.

Note: The general pattern of Fun Headlines is that users pay money when they read the information.

The time is tight and the task is heavy. You must speed up!

The boss said to the team:

“As a company that gets so much money, everyone’s development speed is too slow!”

“You have to work for three days alone. I will give you three people. You will give me one day. Five people is not enough. I will add ten people and twenty people to you.”

So, 996 became the norm, staying up all night to become a habit… The team quickly expanded, and all the employees stepped on the accelerator and started to run!

Just two months later, this product after a quick turn was renamed “chat treasure” and was launched in January 2019.

Quick, really fast!

But…

After a slight recovery, the daily life of the product once again fell to the bottom.

Only two months later, on March 5, 2019, the company ran out of food and announced that the team would be dissolved on the spot…

That’s it. Bullet texting is really like a bullet. It dashed into the sky and burst into a brilliant light, but it immediately disappeared into the dark night!

Why is this happening?

A star product with a growth close to the speed of light, a team with extremely fast response and action speed, a company whose valuation reaches 600 million after 7 days of its launch, how could it not be in just six months Is it gone?

Aren’t you saying “the world’s martial arts can only be broken fast”?

I’m almost bullet. How useless? Said good efficiency potential energy?

High efficiency means fast speed?

When we think of “improving efficiency”, the first reaction is to “fast”!

However, after speeding up, has efficiency really improved?

You’ve stepped on the accelerator, maybe it’s not that you ran further, but you hit the wall!

  • In order to hurry the construction period, the builders cut corners and cut materials, but the result brought huge safety risks to the later stage;

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  • In order not to be late and run through the red light, you must fight every second, but the result has caused a traffic accident and delayed more time;

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  • WeChat public account must be posted every day, so you can only shorten the articleSize, sacrifice quality, reduce originality, but the result is less and less reading;

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  • You find that the stock market has been very good recently, and you want to seize the opportunity to get rich quickly, so you add leverage (a certain proportion of the principal to borrow money to invest) to buy in the entire position, but the result is that you are bankrupt… /p>

This is what we often say: Hurry is not enough!

People who only slam on the accelerator, that’s the street killer…

Is that “fast” wrong?

Of course not. To do one thing, efficiency is a must. If you want to increase efficiency, you must speed up.

However, before you step on the accelerator to prepare for “acceleration”, you must do two other things first. They are the first step and the most important step!

Two things to do before speeding up

1. Make sure it is correct

That is, you have to make sure that this thing is correct, otherwise the faster the speed, the faster the death.

Like bullet bullets, if this product was born in the first year of the mobile Internet in 2012 and can still grow in this way, then today, the product we use most may not be WeChat, but bullets.

But do it now?

WeChat’s network effect is fully formed. This moat has become a solid solution. Before the market has experienced huge structural changes (such as major technological changes, major adjustments to the social legal system, etc.), any general social product is The core challengers are almost impossible to succeed. The past contacts, Yixin, and Michao were the same, and today’s bullets are the same…

2. Achievable

That is, your idea and plan are not floating in the sky, they must be able to land, and you have to be able to realize what you want, not just talk about it.

You said that you have a good idea, and now you are short of investors and programmers, how long will the money be paid? When can programmers go to work?

When Lei Jun wanted to make “Xiaomi”, a 12-hour overnight phone call can get these things done. This idea is “achievable” for him, and if you say you have to find 200 investments first People’s mailbox, send BP to them to see, this matter is still floating in the sky for you.

Therefore, before you have considered these two points clearly, your “fast” will not only improve efficiency, but also make you go further, or even turn into a bullet in the wrong direction, even if it is on the way. I found that I was going the wrong way and I couldn’t get back on track…

So, if you want to accomplish one thing, if you want to improve efficiency, you have to let go of the throttle first and go to confirm what you want to do