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The epidemic is easing, and more and more cities are allowing people to take off their face masks on some occasions. However, the “masks” that cover people’s hearts do not mean they can be removed.
The movie theater industry struggling during the epidemic is finally waiting for the dawn, and it is about to open for screening, but many people may Hesitation, can you go to the movies now? There are still many similar problems-can I now eat hot pot with friends as before? Can I travel to lively tourist attractions?
This worry is not only due to the vigilance of the epidemic, but also the thickness of its own wallet . The epidemic has not dissipated, and the media has begun a keen discussion. Will there be retaliatory consumption? Or will there be retaliatory deposits?
From the data, it seems that the latter has the upper hand.
On April 17, the National Bureau of Statistics released data that the total retail sales of consumer goods in the first quarter was 785.8 billion yuan, a nominal decrease of 19.0 %. Judging from the data on resident deposits, the data released by the People’s Bank of China showed that deposits in the first quarter increased by 8.07 trillion yuan, compared with 6.31 trillion yuan in the same period in 2019, an increase of 1.76 trillion yuan.
“Retaliation deposit” is really here?
Whether this phenomenon of “retaliation deposits” is true is still controversial in the economics community, but the number of deposits visible to the naked eye is large Zeng is here. There are actually two reasons for this.
The first reason is that people are worried about the normalization of the impact of the epidemic on the economy, so they are safe and prepared to take preventive measures deposit.
There is another reason, many people are also working online because they are isolated at home I lived a life of simple living in a short time. There are many places to spend even if you want to spend money. If you go to eat, the restaurant is not open; if you want to go skating, the skating rink is not open; the most interesting thing is that the epidemicAfter two months of isolation, many boys began to have the temperament of artists-long hair fluttering can almost tie a pigtail, because the barber shop is also closed.
People who advocate minimalism may feel that this is back to nature. In the field of consumption and lifestyle, we have actually been influenced by our neighbor Japan in recent years. The book “Broken House” is also very popular in my country. The author educates young people to be courageous to subtract from their lives and return to inner peace.
However, everything has two sides.
Low Desire Trap
Break away, avoid unnecessary material and desire, from the perspective of personal self-cultivation, it is desirable Office. However, once this attitude of “subtracting” life is expanded and even becomes a generation of values, it will also lead to new social problems.
Japanese scholar Daizenken published a famous book “Low Desire Society”, which talks about Japanese youth The status quo of a generation. The core is: Japanese young people have no desires, no dreams, no energy, Japan hasAfter falling into a “low desire society”. One of the characteristics of this society is that young people are reluctant to take risks, longing for comfort, and can eat a meal or two to survive. The “desire to stand out” is also much lower than before. In this case, whether it is monetary easing or public investment, consumer confidence cannot be improved, and no amount of money can be used to improve the economy.
So, people later called the phenomenon described in this book by Daiichi Kenichi a low desire trap. The Japanese media also used the term “Zhuju” to summarize the status of some young people in Japan. In addition to avoiding social interaction and going out to work, “Zhuju” also has a common feature is that the radius of life is small, and some people can even spend all day. Do not leave your own studio apartment.
Is this state of limited life radius like the situation of many people during the epidemic?
However, we are in order to deal with the epidemic’s expedient measure, everyone should not boil frog like warm water, think this Life is really good.
More directly, the chef’s value will be recognized and he will get the reward he deserves, Go back to feed the family.
After the epidemic, when you take to the streets again, many people may find that they were familiar with and liked something The shop is closed and they have not survived this winter. Behind every shop, there may be a family.
With the development of the economy, there is indeed a phenomenon of excessive consumption in the entire society. In fact, the epidemic situation is actually the most real “exercise”. We can see that when the entire society presses the consumption pause button, whether our quality of life and connotation really become more because of “less consumption” it is good?
There is a concept in economics called “consumption justice”, which refers to just and reasonable consumption activities, and advocates reasonable Consumption, legitimate consumption, moderate consumption and sustainable consumption. As an important part of economic operation, consumption is not only the purpose and result of economic operation, but also the driving force and premise of economic operation.
From a social perspective, there were many small and medium-sized enterprises that failed in the Chinese economy throughout the first quarter. In this sense, consumption is not extravagantIt is the locomotive of the entire economic cycle. It is a kind of “justice” expression. The first domino, Only the recovery of consumption power can restore the supply-side hematopoietic function.
New consumerism
When it comes to consumption, it is necessary to say the role of “half the sky” The words, “but affected by the epidemic, especially women need to wear masks for a long time, which reduces the demand for clothing, accessories, and cosmetics, which greatly drags down the growth of China’s e-commerce business.”
A friend called this “Alibaba: Girls do not buy clothing and bags, which drags on the growth of Chinese e-commerce “Article was sent to the circle of friends, either helpless or dissatisfied, but everyone has the same idea: so blame us?
In fact, many Chinese professional women today have independent personality and economic independence. They are more concerned about their quality of life, and they also pay more attention to investing in themselves. It may be a little one-sided to use women’s clothing and bags to represent women.
After the epidemic, in fact, the next more arduous battle is to promote domestic demand and maintain growth. Official authoritative media pointed out, “From the data point of view, China’s final consumption accounts for GDP The proportion of (consumption rate) has just exceeded 50%, compared with the consumption rate of 80%-90% in developed countries such as Europe and the United States, consumption is still very high Large room for improvement.
It can be said that China’s ultra-large-scale consumer market needs to be further developed, and huge consumption energy needs to be further released. At the same time, it should also be noted that the growth of total consumption and the upgrading of consumption structure have opened a window for China’s economic development.
In 2019, the contribution rate of consumption to national economic growth was 57.8%, which has been the driving force of China’s economic growth for 6 consecutive years The first engine. “At the national level, stimulating consumption is a matter of whether my country’s economy can continue to develop in the new international situation.
For small us, exercising the power of consumption is also your personal attitude towards life and a better life for tomorrow desire.