This article comes from the public number:scrapbook (ID: luanbooks), author: Pan chaos, Zhu Xingyu also contributed to this article, title figure from: vision China
B station release at the end of MayAt the convertible bond conference, the foreigner asked Chen Rui, “Is station B China’s YouTube?” Chen Rui answered at that time that in China, station B is the most similar:
The content is colorful enough;
The best content creator.
But Site B has not imitated YouTube:
Since 2006, YouTube has been the world’s largest video website. It is an infrastructure, with Google diversion, and the highest bargaining rate in advertising;
B station is made step by step in 10 years, and also has its own unique community.
B station can do things that YouTube cannot do in the future:
For richer commercialization, YouTube is mainly monetized by advertisements, and B station is neither current nor future;
B station does not make patch advertisements, mobile era no longer needs to see advertisements to wait for the video to load;
Different national conditions, Chinese young people are particularly willing to pay for online entertainment and premium content.
When it comes to a topic about menstruation, who is the Chinese YouTube?
Or if China will have YouTube.
There is only one product interview question for station B. What do you think is the difference between station B and YouTube, or what do you think is the difference between station B and YouTube?
China’s YouTube is definitely more like Station B in terms of user ecology. In terms of technology and business, byte-based products are more similar.
But today, it is possible that YouTube in China is a pseudo-proposition, just like why China does not have Instagram. In fact, the background of the ins is that Twitter did not support publishing pictures at the time, but China’s circle of friends, Weibo and QQ space are all a lot of pictures.
Similarly, YouTube’s user needs are met by different products. It can be classified according to the length x horizontal and vertical screen x main distribution logic. The vertical screen content within 15 seconds and one minute is shaking, and the horizontal screen video of 3 minutes to 10 minutes is at the B station watermelon. Hourly copyright The content is in Youai Teng.
First, let’s see what YouTube is in the United States. YouTube is the “video infrastructure”, the first platform for users to upload, share, watch and search videos. It has been the world’s largest video website since 2006, and with Google’s backing, its advertising bargaining power has always been the highest.
Youtube is now 2 billion monthly live, all Android phones outside of China have built-in YouTube, and YouTube has surpassed Facebook to become the second largest website in global traffic. For places outside the United States, the author had no choice before (now with Tiktok), he can only use YouTube because he is very early Becomes an infrastructure. Moreover, the number of advertisers of B station + watermelon + You Aiteng is not as much as YouTube backed by Google.
In addition, YouTube has a mature advertising mechanism divided into content creators to form a complete business closed loop. Creator score is 55%, YouTube score is 45%. George Stromporos, one of the founders of YouTube Partner, said: “YouTube wants to ensure that they can become a home base for new creators. They can not only attract the attention of the public here, but also have the opportunity to get some income. YouTube even Can support them to invest full time in creation.”
But station B said very early that it would not put pre-advertising. The UP master currently makes money very much like the self-media of the public account. Without taking the platform, it is up to them to rely on their own ads.
Extended here, as Chen Rui said, The business model of site B is actually completely different from YouTube, because YouTube’s core revenue is based on advertising, and site B is not.
For example, B station’s revenue is also games. For example, 800 million acquisition of LOL live broadcast rights, signing of game anchors and investment in Guoman are all to attract more convertible game users. Last year, a new OGV business group was established outside the main station, which mainly enlarges the copyright purchase, variety shows and national creation self-made by members, mainly cultural consumption and derivative consumption. Coupled with games and live streaming, station B is biased towards users directly