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In contrast to Southeast Asia’s takeaway platform, the three giants of Foodpanda, Deliveroo and GrabFood have not yet achieved profitability. According to Grab’s 2019 data, the takeaway business currently accounts for about 20% of Grab’s total transaction value, which was less than 5% in 2018. In an interview in 2019, Kell Jay Lim, head of Grab’s food delivery business, said: The food and beverage delivery business will really drive our growth and enable us to achieve long-term profitability. “But this profitable future does not know when it will actually be realized.

Generally speaking, if the takeaway food delivery platform is to achieve profitability, it still depends on the increase in volume. Meituan Dianping has a huge B-end and C-end user base, and commissions generated on this basis have become the main source of income. According to the statistics of Meituan Dianping 2019, Meituan Dianping cooperated with more than 6.2 million merchants, with 450 million transaction users and commissions (including food delivery and Commissions generated by other services) accounted for 67.2% of total revenue. In contrast, Gojek’s takeaway platform, according to GoFood’s 2019 data, its partner merchants are about 500,000, and its transaction users are about 20 million.

In order to more clearly show the profit space of Southeast Asian takeaway platforms, Maarten Hemmes, founding partner of HH Investments VC, made a hypothetical split on the profit of Singapore takeaway platforms. Take SGD 25 (approximately 125 RMB) as an example, the platform takes 30% commission, which is SGD 7.5 (about 38 RMB), this money also covers the following fees:

  • The logistics cost is about SGD10(about RMB 50)

  • The payment fee is about S$0.5(2.5 RMB)

  • Marketing cost is about SGD5(25 RMB)

From this order point of view, the takeaway platform still needs to lose 8 SGD (about 40 RMB). However, if the order volume increases, logistics costs and marketing costs will decrease, and the takeaway platform can continue to achieve profitability. This outbreak just stimulated consumers’ demand for takeaway, and the volume of takeaway orders increased compared to the past. According to data from research firm Statista, Singapore’s food delivery industry’s revenue is expected to reach $464 million this year. However, the epidemic also stimulated more and more new take-out platform players to compete for market share and market profits. On the way to achieving profitability, an epidemic made the originally competitive food delivery and food delivery industry even worse.

Taking Singapore as an example, at least 10 new food delivery platforms have emerged during the epidemic. For example, Singapore restaurant reservation platform Chope also launched the food delivery service Chope on in April this year, and Singapore property group CapitaLand launched in March this year. Takeaway food delivery platform Capita3Eats and Singapore technology company Oddle launched takeaway food delivery platform Oddle Eats.

Singapore’s new takeaway platform during outbreaks Source of information for the form: The Straitdata-h=”597″>

Singapore Food and Beverage SaaS Enterprise

From the perspective of the Singapore catering SaaS company, in addition to the conventional ordering system, there are other ancillary service systems, such as intelligent customized meal orders, invoice management, and advanced ordering. They are all through technological empowerment to improve the efficiency of catering companies and improve the user dining experience. As Eaty’s founder Shaun Heng once said in an interview, Eatsy’s goal is to empower 99% of merchants who do not have their own SaaS system to realize the function of ordering in advance and help consumers reduce queue time.

But by continuing to visit Singapore’s catering industry on the spot, Little Compass found that there are still many catering pain points that have not been resolved, such as:

  • Member Management: As Singapore’s various instant messaging tools co-exist, the management of restaurant members becomes Difficult;

  • Payment channels: PayNow’s payment channels and other systems are not fully connected, SGD400 (2000 RMB) There is no prompt for the following consumption quota;

Combined with the user’s evaluation of the take-out platform, the most common problems are technical problems of the platform, such as unable to log in, page loading time is too long, order failure, difficult to refund, etc.

For a ChineseBad reviews on a takeaway app in Southeast Asia

It can be seen that the technical solutions of Singapore’s catering SaaS companies are still far from meeting the needs of current businesses, especially small and medium-sized catering companies. A more complete catering Saas technical solution should be proposed, and in particular pay attention to the connection with the payment link.

3. Waiting for the emergence of “Southeast Asian guests like clouds”

From the current situation, local catering SaaS companies with particularly good results have not yet run out, and the scale of existing catering SaaS companies has not yet grown.

After a field visit, Xiao Luopan also found that even though Oddle’s online order system customized for merchants was used, this system did not communicate with POS, resulting in the inability of centralized processing of dine-in orders and take-out orders. There is a lack of a middle platform among market players, that is, catering merchants can use the middle platform system to exchange information with other systems (such as positioning, promotion, takeaway). China’s mature restaurant SaaS experience may be well applied in the Singapore market.

According to the “Analysis of the Status Quo of China’s Food and Beverage O2O Industry Development and Market Outlook Forecast Report”, China’s SaaS food and beverage software market penetration rate will increase to more than 10% in 2020. At the same time, domestic catering SaaS companies have also been hot: Weimeng has acquired Yazuo, Ali has acquired Keruyun, Ant Financial has blessed two-dimensional fire, and Meituan has catering SaaS through Meituan’s small white box… When the domestic market has become the Red Sea, it is time for catering SaaS companies to go overseas. It is reported that the two-dimensional fire focused on the restaurant cloud cash register system has entered the Singapore market; Ke Ruyun announced its entry into the overseas market as early as 2018, and the first stop was Thailand and Singapore.

What is the profit of Singapore’s catering SaaS industry, which is favored by Chinese companies? Maarten Hemmes, founding partner of HH Investments VC, pointed out that the fees charged by Singapore’s SaaS companies may be a monthly system service fee of SGD195(980 RMB) To 10% of GMV per order. The actual cost per order of a SaaS company depends to a large extent on the number of orders and the GMV of each order. In general, the profit of the catering SaaS enterprise is still driven by the overall amount of the catering company.

The market profits of a country in Singapore are far from satisfying entrepreneurs, but the entire Southeast Asian market may be.

This article comes from the WeChat public account:7:5 degrees (ID: Asia7_5), author: 7:05 degrees