Entrepreneurship history, team management and CEO mentality summary
Editor’s note: This article comes from the WeChat public account“Group ring Liu boss” (ID: applemanliu641) , author: Liu Siyi love of learning.
The three parts learned in one year’s entrepreneurship are summarized as follows, and one article is written a year later for the record:
First, I will choose to do business first, then “start a business”, if there is a difference between business and entrepreneurship
I myself joined the workplace in the tail of the mobile Internet wave in Beijing. Even if the tail arrived, it continued to the madness of 2018.
In the experience of VC in 2018, I have also seen the CEOs of a small group of companies to raise money through several rounds a year.
By the end of 2018 and the whole year of 2019, I see e-commerce, which is crazy about capitalization.
After the e-commerce trading platform had no chance, a series of consumer goods began to raise funds frantically. “Chinese goods” became a hot topic of capital.
The channels through which the hot money of capital is poured from the primary market are those who are young and have fast-moving experience.
Or TMT product manager experience, founders who vowed to create more and better consumer product experiences;
The channels through which the hot money of capital is poured from the secondary market are related to MCN, and private domains, and celebrity live broadcasts, and assets related to any top stream.
The influx of hot money. From 2014 to 2020, my career was in Beijing. It was related to the Internet and capital. Of course, it was an outright witness.
So the whole group will think for a year, and now it is still thinking, why the objective laws of what I am doing, and what I have seen in my career.
And capital, as well as the CEOs I met, the successful article sharing that I have read is so different?
The huge difference made me understand some truths that only you can know by yourself:
1. Scale and business
Large-scale business is called entrepreneurship, and things that cannot be scaled can only be called business.
I used one year to continue to break this dualistic cognition, which Beijing gave me and my career gave me, and I continued to confront this in the process of starting a business.
The core still wants too much, too much, but the pattern is not enough and the potential energy is not enough.
VC always wants large-scale business. Non-large-scale business is not worth investing and paying attention to. This is one of China’s Internet dividends.Under the default rule, because the leverage brought by the Internet is huge.
But today’s Internet, even the e-commerce of consumer brands can’t be regarded as a lever, and the total retail sales of the entire society are mostly in e-commerce.
A brand has achieved 1 billion in e-commerce, and it should be able to brag everywhere in today’s primary market.
But put it in the original TMT mobile products, can it achieve a solid asset of 1 billion US dollars? Can’t.
1 billion GMV is still the originally defined business, and VC is also investing in a so-called original business.
VC will also invest in the original linear business. Things that the original logic cannot accept are being invested in exceptions.
What is business? What is entrepreneurship? You can’t believe other people’s rhetoric. Every founder’s feelings and choices are individualistic.
3. Do business first, then do big one
If it is necessary to distinguish between the stages of business and entrepreneurship, the ideal plan is of course to use the business to store enough safe space, and then go to look for a big one.
One core variable is that entrepreneurship is not a planned pathSometimes, bad luck requires perseverance, sometimes luck comes with stud, and most of the time it’s just plain business.
But how to ask a CEO who has never seen how a billion-dollar company manages it has always imagined bigger, stronger and farther things.
But this is how the capitalized classmates are growing up, so I have concerns about the speed of capitalization.
Second, what does the team need after managing 95?
I have been in the group for more than a year, I have contacted hundreds of post-95 candidates, and I have actually worked with more than 20 back and forth. The post-95 students I invited have some significant characteristics:
Cheerful, grassroots, young, good physical strength, looking forward to opportunities, lack of opportunities, lack of space.
I think, the post-95s of small startups will all have such an attribute. I will summarize my own experience over the past year and share it with Qunxiang members:
1. The mentality of the team’s subordinates: full authorization and full trust
Although the team’s plate is small, I try my best to try to sort out the business every month, every quarter, every six months, or even every moment, sometimes it is a combination, sometimes it is broken up again.
Small companies will inevitably give up because the business is up, and will inevitably because the business is too fast and used too hard, these are not expected.
But what Qunxiang hopes to achieve is that everyone who enters the team can verify their strength and stability after having some experience and works,
Obtaining full authorization and full trust is a matter of feeling, and it is also a matter of the mechanism of business travel to results and traceability to people.
2. Joy
A more obvious difference, even I feel that apart from this difference, there is no difference between post-95 and post-80s.
It is the post-95s that can’t stand the fake sky, can’t stand the greasy, can’t stand the exaggeration, can’t stand the official tone, can’t stand the boss high up.
Another problem of feeling, to create a happy working environment, Qunxiang this year, I am committed to this, of course, our HR said too much.
But the effect is also very outstanding, a happy working atmosphere is conducive to a simple working relationship, and it is good for playing chicken blood.
I once saw in the group member group that there is a circle of friends in the boss who are still discussing the question of whether employees can wear headphones during work.
God, I feel desperate in life. Should we discuss with and without headphones!
3. To divide the money
The boss’s nature is unwillingThe bonus distribution system after scoring money and creating profits must set a project expectation at the beginning, and then set a clear number corresponding rule, which is necessary.
The business of startups is changing too fast, and the bonus system cannot be institutionalized like a big company, but it is precisely because of the rapid change and the small number of people, so it can be fixed for a month and can be projected at any time.
The reason for splitting money is to raise the competition threshold of other offers in the market and reduce the turnover rate of outstanding talents. Then there is a very pure thing, cash splitting is really cool.
4, continuous recruitment, continuous metabolism
This point, this year, Qun Xiang has done well and sometimes well. I will write a separate article to warn myself and record it.
Three, the CEO’s mentality of doing business
1. Self-exploration of the gray space, straight forward for the unknown and dangerous
This year, watching my own heart, I was watching a lot of entrepreneurs, ringing the circle of members of the members, and found that many middle-aged bosses started business, and many executives started business, and always wanted to hold high.
Their high-handedness is to let the children complete the technical problems of the cold start, and they only cover the strategic logic problems.
But the key to the problem is that the key to the strategy is the basic execution and exploration process starting from the details.
Because even the direction of execution of the details is uncertain, only the CEO himself has sufficient motivation, energy, and energy to advance and dispatch the company-wide resources together.
I watched the ups and downs of some big entrepreneurs during the VC era, and I also watched many big brothers teach me that I don’t have to pay attention to details, and it made me pay more attention.
3. Don’t give up your desires, just strengthen your desires
In this year, I kept asking myself, and I was constantly asked why I did group ringing.
The inner answer is totally not original. I even feel that such an answer is a great disrespect to my own heart.
I am straightforward and simple. I want to make money when I am short of money. It just happens to have resources, skills, teams and market needs. When Jinfeng Yulu meets, I have to do it. It seems to be my own business.
But inside, I really feel my destiny and it is very mysterious.
I told my seniors that I am happy to make money now, and I got a lot of positive feedback. One senior said that if it was just for money, it would definitely not go long.
I don’t take it for granted. Answer: You have to eat one bite at a time, and the road has to go step by step. If you don’t expect a crash, I will work hard, but now I should cherish the happiness of making money.
The above is a summary of the entrepreneurial mentality, team management and CEO mentality as the first anniversary.