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According to a report by game media GameLook, the common channel division of Android app stores in China is based on a 5:5 half-to-half division, while TapTap, as a game community, declares that no division is charged.
Why rake has become the most common charging standard in the industry, and why has everyone accepted a 30% rake before, but now companies such as Epic and Spotify have begun to boycott smartphone platforms?
To understand the answers to this series of questions, we must first understand how platforms such as App Store and Google Play were established, and how their business models replaced the old business models.
Let us go back to the era before the App Store, back to the beginning of the 21st century when the Internet has just developed. At the time when the Internet was booming, Microsoft, Apple, and Google were all star companies at the time.
Websites and software have become a new entrepreneurial red sea. More and more people are developing software for Windows or Mac, but there is no product such as the App Store. Software distribution, marketing, and sales have to be done by the developers themselves. Pirated software and music Other media products gradually appear, and the rapid spread of the Internet also makes the spread of piracy faster and faster.
In the music field, the first company to solve the industry’s dilemma was Apple. At that time, Jobs led Apple to launch new products, the iPod and the iTunes store. Through the iTunes store, users can easily pay for music and download it to the iPod.
iPod Family. Picture from: Matthieu Riegler
<0Ff0D" target="_blank" rel="nofollow" style="text-decoration: none;">Love Faner (ID: ifanr)< span class = "text-remarks">, author: Zhou Yu