Failed to pass Apple’s review and missed the iOS system. Apple’s attitude towards the giant’s cloud games is quite tough. If cloud games are not purchased in App Store, or subscription fees are not shared with Apple, this is equivalent to touching the bottom line of Apple Pay. Epic will also think that these companies have the motivation to fight Apple together.
Obviously, Epic knows what it is doing. After Apple banned Fortnite, Epic released a new promotional video as usual, pushing a wave of new versions of the weaponless casual mode. Although it seems just a coincidence, the name of the short film seems to imply something: the 80s version of “Fortress Night”.
Epic spoofed Apple’s previous classic in the promotional film: “Epic Games is fighting against the monopoly of the App Store. In retaliation, Apple prevented “Fortress Night” from logging in to its 1 billion operating devices worldwide. 2020 , Join us against 1984.”
The lawsuit filed by Epic is not against the removal of the “Fortnite” game from the two major app stores. Obviously, Epic deliberately introduced a direct payment option on the premise of knowing that it violated the software store agreement, so the prosecution of delisting will likely end in failure. As a result, Epic decided to sue the two major technology giants for monopolistic behavior, believing that Apple and Google are monopolistic operations on their respective mobile platforms.
Epic hopes to firmly grasp the position of the righteous side in this struggle. They said that they neither pursue monetary compensation, nor do they want to make “Fortress Night” or Epic a special exception. Instead, they hope to see changes in the operating modes of these platforms, allowing the introduction of other payment methods and promotion channels, and providing more and more reasonable competitive solutions beyond the 30% rake policy.
In Epic’s view, the 30% commission for mobile stores is too high. After all, the average commission for software sales on the Mac platform is only 3%.
In the first lawsuit, Epic claimed that “Apple’s suppression of competition has brought a wide range of negative effects” and mentioned that the 30% rate has affected countless consumers. “If Apple continues to impose such unfair restrictions and extortion on its own devices, consumers who use these mobile devices in the digital age will be directly harmed.”
In short, Epic believes that Apple uses its power to suppress software developers, because in iO