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It is learned that today, Xiaohongshu and Ipsos jointly launched the “2020 Xiaohongshu Year’s Beauty Insight Report”. According to the report, the consumption of beauty content for the under-18s on Xiaohongshu increased by 158%. The domestic beauty industry was also affected by the epidemic from January to March, but the retail sales of cosmetics quickly resumed positive growth in April. It is estimated that cosmetics consumption will reach 316.4 billion yuan in 2020. At the same time, 36% of users obtain beauty information through social media, and 70% of beauty users will be “planted” after using social platforms.