The history of the Golden Eagle Festival is also the history of Chinese TV.
Editor’s note: This article is from the WeChat public account “Hedgehog Commune” (ID: ciweigongshe) by Zhou Zhu , Editor Yang Jing. Released with authorization.
The Golden Eagle Festival has ended for another year.
In the 30th Golden Eagle Awards and the 13th Golden Eagle Festival Awards Gala, Ren Dahua and Nursery Rhymes won the best actor and actress; Wang Yibo and Zhao Liying won the audience’s favorite actor and actress; Kong Sheng won the best director; “Storm” won the best TV series…
Picture source: Hunan Entertainment Channel Official
On the Internet, Tan Songyun’s “Thirty Standing”, Li Yifeng Song Jia’s “big brother and sister”, Wang Yibo and Song Qian’s accidental facial expressions captured by cameras have also become the focus of attention outside the awards.
The 13-year-old Golden Eagle Festival and the 30-year-old Golden Eagle Award have accompanied the audience from the television era to the Internet era. The challenges that TV people have to face are from competition between works to competition between terminals.
But on this evening, whether it is a large screen or a small screen, wired or wireless, the audience is still discussing the Golden Eagle Festival, the Golden Eagle Award, and a celebration shared by a generation of TV people.
Picture source: photo by Guo Liliang
The TV has not grown old, and the TV people have not grown old. This 20-year-old golden eagle is still very young.
“Golden Eagle Goddess Effect”
When Victoria Song, the 13th Golden Eagle Goddess, wore a luminous shirt, slowly falling from the sky, the biggest suspense of the opening ceremony was also revealed.
Picture source: Sina Weibo@第13期金鹰节 Opening Ceremony Party
However, the discussion about the Golden Eagle Goddess has not stopped, but has reached a new height.
#金鹰女神宋茜出场方法# BoardingWeibo “hot one”, the discussion is close 6 million; a video about the memory of the golden eagle goddess, which puts #历第金鹰女神# on the hot search; a “oolong likes” about the styling, which indirectly contributed to the friendship between the actor Zhao Lusi and the goddess Song Qian.
Also eye-catching is the 30-jin goddess tabard on Song Qian. In a media interview, Song Qian revealed that the dress was made of light-emitting materials, weighing nearly 30 kg, and wearing four layers inside.
Liu Xin, the chief director of the opening ceremony, introduced that the designer of this “jacket” is the designer of the most reputed Zhao Liying shirt. It was also a new ingenuity for them to put the goddess that opened in previous years to the finale, in order to keep the suspense until the end.
Picture source: Mango City
Actually, the topic about the Goddess of Golden Eagle has never stopped for fifteen years.
The shape of the Golden Eagle trophy isA goddess holds a golden eagle in his hands. Starting from the 6th (2006) Golden Eagle Festival, the Golden Eagle Festival embodies the golden eagle goddess as the “sign” of each Golden Eagle Festival.
The candidate of the goddess needs to meet the multiple standards of the Golden Eagle Festival temperament: an actress who has emerged in the field of TV dramas within two years, young and beautiful, and extremely popular.
It can be said that the candidate of the Golden Eagle Goddess combines reputation, attention and topicality, and to a certain extent represents the hottest “little flower” in the Chinese TV field in two years.
At the same time, the goddess of Golden Eagle is voted by the audience, reflecting the trend and direction of mainstream aesthetics at different stages.
In 2006, Liu Yifei, who was only 19 years old, became the first “Golden Eagle Goddess” because of the immortal temperament in “The Legend of Sword and Fairy”, “The Eight Parts of the Dragon” and “The Legend of Condor Heroes”. Later, popular actresses such as Wang Luodan, Liu Shishi, Tang Yan, Zhao Liying, Di Lieba, etc., all wore golden goddess dresses and wrote different historical nodes for Chinese TV.
Picture source: Sina Entertainment
In the candidate list for the 13th Golden Eagle Goddess, Guan Xiaotong, Jiang Shuying, Li Qin and other eight young actresses with popular works are on the list.
Finally, Weibo and Mango tv’s number of votes in the site is added, and Song Qian with the highest number of votes is the first time With the mature female image in “The Next Stop Is Happiness”, she became the goddess of the golden eagle.
In the past 20 years, Chinese TV female roles have received unprecedented attention. Female aesthetics are gradually changing from “white and thin” to “sister who rides the wind and waves.”
Source: Hunan Satellite TV
Leng Song, secretary general of the World Media Research Center of the Chinese Academy of Social Sciences, believes that the selection of the Golden Eagle Goddess is more like an initiative calling for the power of the times.
More than ten years ago, the audience’s definition of a goddess focused on “youth” and “beautiful.” With the evolution of the image of the TV series, the Golden Eagle Goddess has hatched new characteristics such as gentleness, independence, and sassiness, and also triggered the unique “Golden Eagle Goddess” effect.
“Today, we will look more at the spiritual appearance of the goddess. Judging from the works of recent years, Victoria Song is very serious and sincere in acting, so she is making progress visible to the naked eye. This is what she has become The reason why the goddess is more important.”
Golden Eagle “Being Young”
In a 30-year-long elevator, the host He Jiong walked into Huaguoshan, came to the editorial department, met Li Yunlong, and met Xu Sanduo.
Picture source: Mango TV screenshot
Finally, He Jiong came to the terminal of this elevator, the scene of the 30th Golden Eagle Awards ceremony.
He came here with the first Golden Eagle Awards as the emperor Chen Baoguo, the 9th Golden Eagle Awards as the post-camera Zhang Kaili and other television people, as well as Zhao Liying, Wang Yibo, Yu Shuxin and other young actors.
In the lecture “Thirty and Hardship”, 30-year-old Tan Songyun remembered that when she first entered the industry, someone said that her baby face could not play the leading role. Later, she became the protagonist of many popular dramas.
“The standing at thirty has nothing to do with age. As long as I am ready, everything is a new beginning.” Tan Songyun’s words became the biggest “highlight” at the awards show.
In the short film “To Us”, the actor Li Baotian makes a final appearance. He said that he is a person who does not want to remember the past, because his spirit is always young. Finally, he and the youngest actor in the film, Waving goodbye to the audience, became the biggest “tear point” at the awards show.
Picture source: Mango TV screenshot
The theme of the opening ceremony of the 13th Golden Eagle Festival is called “Golden Eagle Thirty Legitimate Tides”. Liu Xin believes that the “legitimate tide” expresses that whether every viewer looks up at TV or looks down at their mobile phone, the content of TV workers always occupy the C position and lead the trend.
“We hope to present the hottest dramas, hottest actors, and most dazzling technology in the past two years, not only to create topics, but to lead the trend.”
Although it has become more and more difficult for the whole family to sit around and watch TV, in the past 20 years, the attention of the Golden Eagle Festival has risen instead of falling, creating “famous scenes” every year.
In 2000, Andy Lau underwent heavy rain at the first Golden Eagle Superstar concert, and sang “Men Cry, Cry, Not Sin” for the first time. The next day, all the streets and alleys of Changsha were playing this song.
In 2004, Sun Li, who was still a rookie, won the first trophy of her acting career at the Fifth Golden Eagle Festival. Coincidentally, that day happened to be Sun Li’s 22nd birthday. She was full of tears and spent a birthday with a chorus of 10,000 audiences. After this, Sun Li began to become a frequent visitor of the Golden Eagle Festival with more excellent works.
In 2012, the 8th Golden Eagle Goddess Liu Shishi dangled Wia, stepped on the golden eagle, and flew to the audience amazed countless people. In order to present this picture, Liu Shishi, who has a solid foundation in ballet, went through several rehearsals, and her feet could hardly fall completely.
Source: Sina.com
In 2014, four “famous mouths” Wang Han, He Jiong, Sa Beining, and Hua Shao were on the same stage at the opening ceremony of the 10th Golden Eagle Festival, representing “Everyday Upward”, “Happy Camp”, “Speaking” and “China” Good Voice”, formed “Host F4”. They not only sang “Mortal Songs” together, but also launched a classic “improvisation speech”.
In the same year, the Golden Eagle Festival Awards Gala introduced the “barrage” of online students into the live TV broadcast for the first time, allowing the audience to complain while watching the party. In the voting session, in addition to traditional mobile phone voting, WeChat voting channels have also been added.
Six years later, live barrage and WeChat voting have long become “essential artifacts” for every party.
The Golden Eagle Festival is all-encompassing and close to life. Hunan TV people follow the trend and dare to create new ideas. The combination of the two makes the Golden Eagle Festival not only stay at an awards ceremony, but also become the new target of the content trend.
In 2020, those precious moments will be written into the memory of TV people.
“Either be the first or be the first”
It has been 20 years since the award ceremony chief director Wang Qin participated in the Golden Eagle Festival for the first time.
In 2000, when the Golden Eagle Festival settled in Changsha, Wang Qin also officially entered Hunan Radio and Television and became a small editor and director in “Happy Camp”. Together with other directors from the base camp, she started the first Golden Eagle Festival Awards Gala.
One year later, “Happy Camp” set up a special party group, and Wang Qin also joined. This was 20 years, and Wang Qin started her career as an executive director.
When the actor Chen Baoguo appeared again in the Golden Eagle Festival, Wang Qin was particularly emotional.
“After he won the first Golden Eagle Award in 1983, he won the Golden Eagle Award again in 2003. I also did the awards show that year. When he was invited to come, it was already since his first award. Twenty years have passed. Another 18 years have passed. This year he once again came to the Golden Eagle Award and became a witness for the 30th session. Looking at the fate and stories of these artists with Golden Eagle, we can see the development of Chinese TV. “
Picture source: Sina Weibo@湖南卫视王琴工作室
Twenty years since the “Golden Eagle Festival” settled in Changsha, it has also witnessed Hunan Satellite TV moving from a local station to a national peak and from a traditional TV station to Medium body “one body and two wings “‘S history.
The predecessor of the Golden Eagle Festival is the “Popular TV” Golden Eagle Award, which was founded in 1983, and is the highest-level TV award in China that is as famous as the “Flying Award”. The “Flying Award” represents the highest commendation by the government, while the Golden Eagle Award represents the recognition of the industry and the audience.
In 2000, the Golden Eagle Award was upgraded to the “Golden Eagle Television Art Festival”. The organizer was the original Federation of Literary and Art Associations and the Television Association, and the Hunan Provincial People’s Government was added, and it was permanently hosted by Hunan Radio and Television. Since 2005, the Golden Eagle Award has been changed to be held every two years and will be held in Changsha in the fourth quarter.
This used to be a “marriage” that was not favored by outsiders. In 2000, Hunan Radio and Television had just gained fame with programs such as “Happy Camp” and “The Covenant of Roses”, but most people still have doubts about whether it can host such an important award.
After the Golden Eagle Award landed in Changsha, the Mango people first packaged it from a simple award into a Golden Eagle Festival with many activities such as the opening ceremony, concert, academic forum, etc., and added an audience favorite award to create one A film festival brand with Hunan Satellite TV characteristics.
Picture source: Sina Weibo@湖南卫视
In that year, Zhou Xun and Lu Yi, both of whom were in full glory, took the sight of the emperor. “The King” Andy Lau sang in the rain and chewed betel nuts in Changsha.
Wei Wenbin, then director of the Hunan Radio and Television Bureau (referred to as Hunan Radio and Television Bureau) and chairman of Hunan Radio and Television Group (referred to as Hunan Radio and Television Group), recalled that at that time there were more than 150,000 live audiences and a TV network audience of more than 200 million. , Was also named “One of the Top Ten Events of Chinese TV in 2000”.
In 2001, the Golden Eagle Award received more than 2.9 million valid votes from the audience, and it also created the highest record of popular vote for film and television programs since the founding of New China.
20 years later, the Golden Eagle Award ushered in its 30th birthday, Hunan ElectricTV also celebrated its 50th birthday. However, the TV Hunan Army’s ethos of “being the first or the first” still persists.
In the 30th Golden Eagle Awards, with the total number of 20 unchanged, the heaviest audience favorite actor and actress awards were changed to 1 audience favorite actor and actress awards and the best actor and actress awards. There will be one award each, and three additional awards for variety show, documentary and cartoon will be added, and online works will be included in the selection for the first time.
Picture source: Mango City
(Note: The trophy of the Golden Eagle Award is the “Golden Cup”. The awards voted by members. The favorite awards of the audience are directly generated by the audience’s vote.)
“The Golden Eagle Award is sponsored by the China Television Association. In fact, we look up to the Golden Eagle Award. As a TV producer, we hope that our works can be shortlisted for the Golden Eagle Award. This honor is heavy. We can come to Changsha and walk. Every nominated representative who entered the scene actually represents the best pioneers of Chinese TV in the past two years,” said Wang Qin.
The Golden Eagle Festival has gradually become a “cultural pioneer” in Changsha. Now Changsha has Hunan Satellite TV and Mango TV, and Malanshan Video Cultural and Creative Park. There are also countless tourists here.
When we left the venue of the Golden Eagle Festival Awards Gala, there were still many spectators staying at the door, taking photos with the Golden Eagle Goddess, and their TV dreams.
The golden eagle that hovered over Hunan Radio and Television for 20 years is still young.
Reference material:
[1]. Golden Eagle witnesses the take-off of Chinese TV in ten years, Hunan Satellite TV’s creation of China’s current era, Netease Entertainment, September 21, 2010