This article is from WeChat official account:Vista Hydrogen Business (ID: AhGirlsDaily), original title “from the Song Qian Liu Yifei, Golden Eagle goddess pierce the truth national productions of” author: XI, title figure from: vision China
Since Di Lieba two years ago, another golden eagle goddess Victoria Song has been released.
It’s just that the sound volume of this Golden Eagle Festival is far worse than the previous one.
Maybe it was the last year that angered everyone. After the collective one-star rating, I didn’t believe in this award at all.
The hot candidate for this Golden Eagle Goddess is also confusing. Someone commented on Weibo, “Isn’t Yu Shuxin an idol, what has she played?” And Li Qin, who often dominates hot searches, can let The character that people think of is still Princess Yuan Chun in the “Biography of Chu Qiao” three years ago.
Looking back at the first Golden Eagle Festival in 2006, the dress at that time was far less gorgeous than today.
But people remember the first golden eagle goddess Liu Yifei. At the age of 19, she took off her golden dress, put on a black tight skirt, and sang her new album title song at the party.
“How to play the role, please give me an idea”. That year she played the little dragon girl in “The Legend of Condor Heroes”.
In the following 14 years, Li Xiaolu, Wang Luodan, Liu Shishi, Zhao Liying, Tang Yan, and Di Lieba were successively named the Golden Eagle Goddess, reflecting the changes in the domestic TV drama market and the changes that have experienced glory, bubbles, winter and pain history.
1. 2001～2006: All things grow
“Clean and beautiful, don’t look at her, but her expression is cold and indifferent, really as pure as ice and snow, but also as cold as ice and snow, I really don’t know if she is happy or angry, sad or happy.”
In the 06 version of “The Legend of Condor Heroes”, Liu Yifei firmly established the role of the little dragon girl in Jin Yong’s book as soon as she appeared, “it is her.”
“I want to go back to Brother Xiaoyao’s house. I am Brother Xiaoyao’s wife. I am from Yuhang Town. We are hillbillies. Take me home”…
“The Legend of the Sword and the Fairy 1” Zhao Linger’s line before his death, it is difficult to understand how many people have become.
From 2003 to 2006, Liu Yifei starred in classic martial arts dramas such as “The Eight Parts of the Dragon”, “The Legend of the Sword and the Fairy” and “The Legend of the Condor Heroes”, and quickly reached the peak of popularity.
At this time, the domestic drama market was dominated by ancient costume themes. In “Detective Di Renjie”, the boss of Di often chanted “it’s too early to draw conclusions”, Nicholas Tse in “Little Fish and Flowers” became the dream lover of middle and high school girls, and “Kangxi Dynasty” and “The Great Emperor of Han Wu” Works with an average of 9 points on Douban, such as “The Great Song Mentor”.
Other types of themes have also ushered in “sacred works” that are almost insurmountable.
There is “Six Groups of Serious Cases” in the criminal investigation drama, which trains the audience into “Shaking M”. When you change channels, you must stop and watch if you see Ji Jie pointing a gun at you.
The military theme is “Bright Sword”. Li Yunlong will contribute a lot of evil to the ghost animal area of station B in the future.
The sitcoms “Family Have Children” and “Wulin Biography” have not been surpassed until today. The shopkeeper Tong has contributed inexhaustible emoticons and philosophical phrases to the Internet…
“Love Through Time and Space”, which was broadcast in 2003, was the first domestically produced traverse drama, which was nearly 6 years earlier than “Gongsuoxinyu” and “Step by Step Startling”;
Behind the luxuriant scene of the growth of everything in the domestic drama market is the background of the era of separation of production and broadcasting of TV dramas in my country.
The TV dramas in the 1990s were all produced by state-owned production units and TV stations. In order to improve the program quality and enrich the program content of TV stations, in 1999, a wave of separation of production and broadcasting started in China.
The so-called separation of production and broadcasting, in a broad sense, is the clear division of labor between production and broadcasting in the production process of film and television programs.
The TV station only buys, arranges, and broadcasts works, and the production rights are given to private production companies.
Behind many of the hit dramas back then, there are now established film and television production companies.
Fang Hairun Film and Television, the producer of “Bright Sword”, was established in 2001, and the production of Fang Tang movie behind “Legend of Sword and Fairy 1” was established in 1998. It is similar to that of “Wulin Sword” and “Qiao Jiada Beijing Union Film Investment Co., Ltd. of classic TV dramas such as “The Academy”.
The private production companies set up together brought a lot ofThe classic works also injected fresh blood and vitality into the TV drama market at that time.
By 2000, the national TV series production volume was 1,870, of which 90% were produced by private film and television companies.
In this period, TV series have not yet been surfed on the Internet, and the audience rating is the only indicator of the work.
The golden eagle goddess Liu Yifei, selected by a family of men, women and children in front of the screen, whose public influence and nationality are beyond the reach of the next few golden eagle goddesses.
Liu Yifei started one of the well-known works “Tianlong Ba Bu”, is the epitome of an era and a group.
Ju Jueliang is one of the directors of this martial arts drama. He was born in Hong Kong, China. He is a famous director, screenwriter and producer. Beginning in 2003, he has directed the 2003 version of “The Legend of the Condor Heroes”, the 2003 version of “Dragon Babu”, the 2008 version of “The Heart of Chivalry” and other works.
From the mid-1980s to the late 1990s, Hong Kong film production exploded. It was once known as the post-golden era of Hong Kong film, and it also represented the highest level of Hong Kong film.
However, in 2003, the once glorious Hong Kong film began to fall apart, and the output of Hong Kong film fell by 100 for the first time in more than 30 years. In addition to the gradual decline of TVB around 2006, Hong Kong directors began to focus on the mainland TV drama market.
“Little Fish and Flowers” starring Zhang Weijian, Nicholas Tse, Yuan Quan, Fan Bingbing, etc. is a typical dry-port cooperation, and “The World First” by Huo Jianhua, Li Yapeng, and Ye Xuan.
Ye Xuan’s menswear and womenswear look in “The World First”
In these two classicsBehind the martial arts drama, Hong Kong director Wang Jing served as producer and director respectively. In addition to Wang Jing, we can also find Hong Kong directors in many hit dramas of the year:
These Hong Kong film and television directors who left the Hong Kong film era became pioneers and witnesses of mainland TV dramas in the early 20th century. The domestic drama is also driven by the market and private capital to open its next 10 years.
II. 2007～2010: Pay attention to reality
In comparison, Liu Yifei’s next two successors are more down-to-earth.
In 2008, Li Xiaolu became the golden eagle goddess of the year with Yang Xiaoyun in “Struggle”. “Struggle” has since opened the precedent of youth inspirational TV series.
Two years later, Wang Luodan, who also appeared in “Struggle”, was selected as the 2010 Golden Eagle Goddess by virtue of the hits of popular reality series such as “My Youth Who Calls the Lord” and “Dulala’s Promotion” .
In the play, the hypocritical, princess sick, and willful Yang Xiaoyun in “Struggle” made all the audience who watched this play remember this role:
Yang Xiaoyun’s first appearance, in short skirts and boots, standing on the side of the road wearing headphones shaking her head and singing: “Will you come tonight, are you there?”
He is very chic, very self-conscious.
The wayward Yang Xiaoyun in love said: “I want to be nice to you, no one can stop, I want to be with you, no one can stop.” A line later became a declaration of love for many people.
Wang Luodan’s Du Lala has also caused widespread discussion among working women in first- and second-tier cities.
Different from the time of Liu Yifei, the TV dramas of Li Xiaolu and Wang Luodan obviously pay more attention to the current living environment and social reality of people.
The real family TV series “Double-Sided Tape” adapted from the writer Liuliu’s novel. The extremely real marriage reality in the play has caused great repercussions:
After Shanghai girl Lijuan and “Phoenix man” Yaping got married, it caused a series of conflicts between mother-in-law and daughter-in-law. The male protagonist even fisted against the female protagonist at one time, and finally caused a heart-wrenching family tragedy.
There are also starring roles such as Haiqing, Zhang Jiayi, Articles, Li Nian, etc., which are also adapted from the six or six novel “Snail House”, which represents the bloody social reality to the extreme.
The heroine and heroine graduated from a prestigious school, and came to the metropolis for a better life, but they can only live in a small house of 10 square meters, worrying about buying a house every day.
The couple racked their brains to find ways to save money: save money for meals, eat noodles with clear water and mustard pickles every day five days a week; save transportation expenses and spend money on bicycles to commute to get off work…
The two struggled so hard in the city for seven years, but in the end they failed to save enough down payment for the house.
This drama finally aroused the attention and resonance of a class. The drama premiered on Shanghai TV Station and set a record high in ratings in just four days.
“Adolescence hits menopause” starring Ma Yili and Du Chun, showing the life and emotional collision of two generations, it quickly reached the top five ratings in the country after it was broadcast on Shenzhen Satellite TV…
It is worth mentioning that in 2007, a female fate drama “Living and Laughing” broke out of the siege, which also attracted the attention of many female audiences.
Compared with the female-themed drama “Thirty Only”, which was on fire this year, this drama does not have so many descriptions of drama conflicts such as derailment, divorce, and junior high.
The difference is that the image of women in the play began to be more refined, and modern women’s toughness and hard work began to gradually manifest.
Whether it’s youth, marriage, old-age care, workplace, parent-child or family…As the post-80s have gradually entered society and entered a new stage of life, domestic dramas at this time have obviously shifted from martial arts and history to the reality of the masses. Life, themes cover all aspects and scenes of current public life.
The changes in literary and artistic creation may find clues in the capital market.
In 1991, Zhao Baogang’s directorial debut “The Story of the Editorial Department” became a classic, and his 1998 version of “Never Look at the Eyes” made Lu Yi famous in one fell swoop, and “Like Fog, Like Rain and Like Wind” was once again assembled by Lu Yi , Chen Kun, Zhou Xun, Sun HongleiThese big names include Liao Fan, who played Yan Liang in “The Silent Truth” this year…
Zhao Baogang’s “Godfather of National Opera”-class golden signboards became an instant hit, and his subsidiary Beijing Xinbaoyuan Film Investment Co., Ltd. also began to emerge.
When history enters the 21st century, Zhao Bao, who has always been precise in the market, has just begun to focus on the post-80s audience, tailoring the youth idol drama “Struggle” for these young audiences who have just entered the society.
In 2007, “Struggle” quickly became popular. After that, Zhao Baogang and his Xin Baoyuan produced “My Youth Who Is the Master”, and also launched modern dramas such as “Marriage Defense” and “Beijing Youth” in one go. set.
In the same year, “Double-Sided Tape”, adapted from Liuliu’s novel and directed by Teng Huatao, received enthusiastic response after it was broadcast. Then in 2009, another “Snail House” from Liuliu was put on the big screen. So far, Teng Huatao became famous.
In the history of the development of domestic dramas, directors Zhao Baogang and Teng Huatao jointly created an era of realism belonging to them.
Time came to 2010, when a film and television company called Xinli Media was established. At that time, no one thought that its appearance would become an important node in the development of film and television production and Internet capital binding.
In the same year, LeTV, which is already cool, was listed on the GEM, and iQiyi, which is now a head video platform, was just born.
This year, a new concept called IP started to catch on.
III. 2011～2014: The Eve of the IP Era
In 2011, two ancient costume dramas of the Qing Dynasty became popular. One is called “Zhen Huan”, adapted from the novel of the same name written by Liu Lianzi; the other is “Step by Step Startling”, adapted from the novel of the same name by Tong Hua , First published in Jinjiang Literature City in 2005.
“Zhen Huan’s Biography” premiered on November 17, 2011, it has become popular with actors, roles, costumes, and even “a bitch is hypocritical”.
The fire of this drama directly pushed up the copyright fees of TV dramas. At that time, the TV station and Internet copyright fees of “Zhen Huan” were still less than 1 million per episode.
In 2017, Jiangsu Satellite TV, Dragon TV and Tencent paid a total of 15 million copyright fees for each episode of “Ru Yi’s Royal Love in the Palace” adapted from the same author’s work.
The popularity of another big IP “Scary Step by Step” on Hunan Satellite TV has become so popular.
On the second day of the broadcast, there were nearly 1.5 million searches in a single day, and it has reached 17.34 million hits in the two days on Tudou. You know, In 2012, Tudou’s wireless client has only more than 30 million independent users.
Taking advantage of the popularity of TV dramas, the online game of the same name “Scaring Heart” was also officially launched, becoming the first group of players in the film + game linkage. The heroine Liu Shishi also won the throne of the Golden Eagle Goddess in 2012, and her value has skyrocketed since then. .
The fire of these two films is a sign of the arrival of the era of IP dramas. Since that year, IP has become a word that the film and television industry cannot bypass.
In 2014, Zhao Liying, the goddess of the golden eagle, in addition to the national drama “Legend of Lu Zhen”, she starred in “The Shanshan Came” is also a popular IP. It was written by the writer Gu Man. High popularity.
Since 2014, Internet IP film and television dramas have experienced explosive growth, and a large number of sky-high IPs have appeared on the market. This year is also the peak of IP copyright transactions.
This year, the “competition” for buying online novels has reached a fever pitch. According to the “Variety Daily” interview with multiple film and television producers: Everyone said: “The copyright of the best online novels on the market has been sold out.”
Not only are traditional film and television companies such as Tangren, Huanrui, Xinli, Huace, and Ciwen competing for popular IP, Internet players such as BAT have also participated in the IP war, trying to get a piece of the Internet entertainment war.
Take Le as an example. In 2016, LeEco smashed 15 billion to harvest more than 200 IPs. Rao Xueman (the representative work “Left Ear”) , Bite Wo Si Cun (Representative works “Lonely Empty Garden Spring Desire Evening” and “Good Time Like a Dream”) , “span cla”ss=”text-remarks” label=”Remarks”>(Representative works “Celebrating More Than Years”, “Chance of the Destiny”, and “Jian Ye”), Fresh Guoguo(The masterpiece “Flower Thousand Bone”) and other famous Internet writers’ works are included.
Due to the rush to buy in the past few years, IP TV series began to blow out in 2015. Most of the TV series that we can call the name come from popular IP adaptations, such as “Hua Qiangu”, “Miyue Biography”, “Langya Bang”…
So far, IP dramas have begun to play a pivotal role in the domestic drama market. According to Yen data, among the TOP50 TV series and web series from 2014 to 2017, 76% and 62% were IP-based TV series.
The drastic market changes can be traced back to the drastic changes in the user community. The mobile Internet wave is sweeping, and the post-90s and post-95s groups have become the mainstream viewers.
This group is almost synchronized with the growth of the Internet. Their lifestyle and emotional experience are precisely based on online texts, animation, games, etc., or this is a generation nourished by IP stories.
When the post-90s became the main consumer group in the society, the producers of TV dramas also tried their best to get close to the preference of young people in content creation.
For example, good looks and high popularity have become the standard equipment of an explosive model, whether it is the dual male lead combination of Li Yifeng + Yang Yang in “Tomb Raiders” or the two traffic roles of Huo Jianhua and Zhao Liying in “A Thousand Bone” There is the same logic behind the strong teaming.
Another change in the market is that after “Scary Step by Step” and “The Story of Zhen Huan”, costume dramas have once again become the hottest piece of cake for major filmmakers. In the web literary world, themes of fantasy, fairy and chivalry are a popular creative field, and popular works are emerging every year.
With the broadcast of these phenomenon-level costume dramas, the keen capital smelled the ability of realizing fantasy-themed web articles. Under the pursuit of capital, the data of domestic costume dramas has risen sharply, and most of them are adapted from popular online novels.
In May 2016, there were 29 ancient TV dramas filed and announced by the State Administration of Radio, Film and Television, accounting for 27.1% of the total, setting a historical record.
At this time, the mobile Internet is changing everyone’s posture in watching dramas in a way of “moisturizing things silently”. In the past, it was less and less common for a family to stay in front of a TV set, and “one screen with one hand” was a more common phenomenon.
Everyone is holding a smart phone or holding an iPad to chase dramas. Everyone becomes quantifiable and statistically statistic. The audience has also become the users of the Internet upstarts.
The essence of Internet business is traffic, so I got on the domestic drama of Internet Express and started the traffic-first routine.
4. 2015～now: the opening of Pandora’s Box
In 2016, Tang Yan followed Zhao Liying’s footsteps and was elected as the Golden Eagle Goddess of the 11th Golden Eagle Festival. Compared with her selected work “Kara Lover” that year, perhaps “Why Shengxiaomo” can better reflect the domestic drama market dominated by IP+ traffic idols.
Whether it is “Miyue Biography”, “Langya Bang”, “Flower Thousand Bone”, “Grave Robber Notes”, “Slightly Smile is Very Beautiful”, “Three Lives III, Ten Miles of Peach Blossoms”, “Chu Qiao Biography”, “Ruyi Biography”, “Fragrant Honey Shen Shen” “Embers as Frost”…Behind these hit dramas, there must be a combination of popular traffic stars + highly popular Internet IPs.
Among them, “Flower Thousand Bones” became my country’s first breakthrough to 2The TV series with 10 billion views has opened a hole in the Internet industry, and released many popular dramas with 20 billion and 40 billion views.
As a result, the market has switched from the “work quality for traffic” model to a model that directly uses the siphon effect of built-in traffic stars + IP to attract more traffic.
In this traffic game, the Internet has finally become an important role in the drama industry chain that cannot be ignored, and has penetrated into the production, publicity, and broadcast of the domestic drama industry.
As mentioned above, Xinli Media has produced and produced many popular dramas such as “Ruyi’s Royal Love in the Palace”, “Celebrating More than One Year”, “My First Half of Life” and “Beijing Love Story”. The price of 15.5 billion yuan sold to the “Tencent” company Yuewen Group.
Youku and iQiyi even went off the stage personally and developed a series of high-quality series such as “The Twelfth Hour in Chang’an”, “Undocumented Crime”, “White Night Chase” and “Ice Breaker”. The right to speak in the content of domestic dramas began to gradually move closer to UAT.
In addition to participating in upstream content production, Internet traffic also provides many materials and templates for the creation of domestic dramas.
This year’s hit drama “Only Thirty” has collected many classic family ethics bridges such as cheating, divorce, tearing green tea, and playing in the primary school. Every episode must have a hot search.
“Thirty Only” Hot Search Terms
For this reason, a new industry term was born from this drama: hot search drama, that is, the drama for the hot search. This is also the original intention of the founder of “Thirty Only” production company Ningmeng Pictures: embrace the Internet and embrace users.
On the side of the long river of interests are film and television companies and video platforms, and on the other side of the river are users. Film and television companies want to sell copyrights and video platforms want to sell advertisements, so they can only reach out to users together.
So, Star Diamond VIP members who paid 398 yuan in advance and paid on demand began to harvest users.
From then on, watching a drama is no longer just watching a drama, but a contest between the audience and the creator + Internet capital, a brain game that requires high IQ.
A yin and yang contract, a capital winter, and an epidemic have forced this game to have an intermission. The cruel truth is that everyone has no money to play.
So you can see that big productions like “A Thousand Bones” and “Ode to Joy” are starting to be less, and there are more small and elaborate series like “The Hidden Corner” and “The Silent Truth”.
But the Pandora’s box of traffic has been opened, and no one knows what the result will be.
For viewers of domestic dramas, one of the best expectations is that the night will be bright.
Reference materials:
[1] All-media faction. In 2016, when resources are exhausted, how long can the fire of IP drama burn?
[2] Film and Television Equipment Network. Briefly describe the development process of separation of TV production and broadcasting in China
This article is from WeChat official account:Vista Hydrogen Business (ID: AhGirlsDaily) author: eleven