People in the long history don’t seem to have a long memory and can’t learn anything from others’ experiences and lessons. This article from the micro-channel public number: CEIBS Business Review (ID: ceibs-cbr) author: Deng Zhonghua
Core viewpoint:
Why are you fooled? Because the liar is proficient in all the weaknesses of human nature;
Although scammers are shameful, the prevalence of fraud may reflect the progress of society;
Anti-fraud has a cost, for example, it may stifle business innovation.
In the TV series “Everything is Good”, Ni Dahong’s father Su Daqiang has a monthly pension of 5,000 yuan. He goes to the bank to deposit. He is attracted by a flyer that says “Wealth management products with a yield of 9%” and goes to a financial advisor. There, the promise is more attractive, with “zero risk”, “capital protection” and “return rate as high as 20%.”
Su Daqiang, who “don’t eat or drink as long as money”, did not hesitate to invest more than 10,000, and had a dream of “getting a partial fortune”. Of course, everyone knows the ending. The wealth management company is fake, the chief consultant does not exist, and Su Daqiang fainted and was sent to the hospital.
However, reality will always be more magical by TV series.
The 60-year-old woman was infatuated with Jin Dong on the short video platform. Until the reporter came to the door, the eldest sister still did not believe the “Jin Dong” who “announced to the whole China to like her”, but it was in N Jin Dong’s fake accounts. one of.
Su Daqiang fell into the classic “Ponzi scheme”. The fake Jin Dongs took advantage of the emotional emptiness of the middle-aged and elderly people. For thousands of years, commercial scams have been constantly changing, but the underlying passwords are not complicated.
The fraudulent script “Master all the weaknesses of human nature”
“Scam: A Brief History of American Commercial Fraud”(Fraud: An American History from Barnum to Madoff) paints this picture: the United States Society is not a pure land, at least in the matter of commercial fraud,