Who is the first brother in Shandong? How is the strategy different?
Editor’s note: This article is from the micro-channel public number “three words of Finance” (ID: sycaijing), Author: harvest.
Another Shandong man suddenly became angry.
For 15 years, he has sold a bowl of ramen for 3 yuan, and the price has never increased, but few people know him.
After spreading through the media, he became completely popular. Netizens kindly call him “Brother Ramen”.
His original name was Cheng Yunfu. He was born in the 80s, but at 40 he has a 60-year-old appearance.
He has a simple appearance, smiles shyly, his hair looks messy, and he likes to wear a Tang suit.
How hot Ramen there is, there are so many demons and ghosts
If you want to talk about how popular Ramen is, it can be said to be more popular than Da Yi.
Some people even drove thousands of kilometers just to eat a bowl of ramen for 3 yuan.
Of course, coveting the huge traffic of Ramen Brothers, a large number of Internet celebrities and anchors came from all over the country, and Ramen Brothers stalls in the market were crowded with people.
It is said that there are tens of thousands of people a day, and countless mobile phone cameras are staring at Ramen’s every move.
As the saying goes, there are all kinds of birds when the forest grows.
In order to reduce traffic and earn admiration, all kinds of ghosts and monsters are also ugly, even more lively than Journey to the West.
In front of Brother Ramen’s house, there are people who sell their bodies to bury their fathers, and there are female Internet celebrities wearing red cotton-padded jackets “dancing” on the roof of the car, and some are pretending to be Monkey King, Pig Bajie…
There are paragliders, those with lids on their heads, and even those for marriage…
It’s simply that Internet celebrities look at Ramen, and villagers look at Internet celebrities.
It is estimated that the villagers also feel fresh, and have never seen so many “performance artists” in their lifetime.
The green-haired eldest brother said that these few days have been taking advantage of the heat to rub, and he has not rubbed it during the New Year, “can’t miss it again.”
The anchor also said frankly that the more netizens scolded him, the more he became more popular. Others scolded him, and he replied “Thank you for your praise and thank you for your support.”
Some netizens commented that after looking carefully for a long time, they could see the words in the photos, and the two words “absurd” were written all over the screen.
Now that entertainment is supreme, this absurdity is infinitely magnified.
Brother Ramen opens the door to welcome guests, and villagers are engaged in construction to welcome anchors and Internet celebrities
The honest and simple Ramen brother has never seen such a scene, and he was directly confused by a large number of Internet celebrities and anchors.
Being besieged every day, let alone doing business, I am afraid that Ramen has become a luxury to go out.
A few days later, Ramen suddenly disappeared one day, and he went into hiding.
In order to cut off from the outside world, he didn’t even dare to answer the old mother’s phone.
But a day later, Ramen brother appeared again.
He explained that he was hiding because of too much pressure.
When I show up again, Ramen seems to have figured it out, and has a strategy to deal with the popularity.
He chose to open the door, open the door to welcome the anchor, and simply greet the “guest” at his door.
I saw Brother Ramen put on a white robe, put on a mask, and set up a stall in front of his house.
He asked the live streamers to eat ramen for free, took the initiative to communicate with the streamers, and did not forget to remind everyone to pay attention to safety.
People in the village have also started to get busy. In order to welcome people from all over the country, the village has put up a lot of “welcome” banners, and also provided free water and food for the anchors to eat for free.
The village cadres led the villagers to rectify the village, and the excavator widened the road for easy access.
The villagers painted the walls to beautify the environment to welcome visitors from all over the world.
We also built temporary toilets for everyone to use.
In order to facilitate parking, many parking lots have been built for free in the village, so the cars are still full every day.
In addition, the village also provides a free sightseeing car through the village, free charging, and free inscriptions (the village calligrapher who writes the free parking lot provides free inscriptions for everyone).
The old village party secretary of the village voluntarily acts as a traffic guide.
Communication operators also temporarily added 5G base stations to facilitate live broadcasts.
The villagers also see the business opportunities. Many people come to set up stalls, sell food, specialty products, etc., and even provide WiFi rental.
It can be said that since the Ramen Brothers became popular, the villagers have embraced the concept of hospitality, hoping to make good use of this opportunity to make the village better.
Brother Ramen also said, “Let me stay popular. I want to contribute more to the village.”
The idol of Ramen Brother is Andy Lau, he especially remembers the movie “Lonely” starring Andy Lau.
Later, Guo Gangtang, the prototype of “Lost Orphan”, found brother Ramen, hoping to help him find a child.
Brother Ramen did not hesitate to extend a helping hand. He and Guo Gangtang recorded a short video together to ask the majority of netizens for help.
After becoming famous, Ramen has opened accounts in Toutiao, Douyin and Kuaishou today. Thank you for your support and hope that you can visit Shandong as a guest.
He also explained that the reason why he did not increase prices for 15 years was because he was afraid that everyone could not afford it.
He also hopes to have the opportunity to meet Andy Lau, and he will definitely invite Andy Lau to eat ramen.
It can be said that with a series of warm and hospitable operations, Ramen and his village have gained more attention, which has also boosted the income of the villagers.
A Ramen guy came out halfway, and Da Yi was left out in front of the door
But Dayi, who is also a grassroots celebrity in Shandong, became cold in front of the door because of Ramen’s popularity.
The one who used to stay at the door of DayiFew people chased the traffic and came to the door of Ramen brother.
In fact, the straight-line distance between Dayi and Ramen is less than 200 kilometers. For the anchors, this distance is not a problem at all.
Whether it is the Baidu Index or the WeChat Index, Ramen’s search index has grown from scratch in the past 10 days and has doubled.
On the other hand, the change is basically negligible, and the index is not at the same level as that of Ramen.
Obviously, Brother Dayi can feel this gap. After all, there used to be people at the door and around to take pictures.
I used to be troubled by the popularity of Dayi, life was made transparent, villagers borrowed money and did not repay, and they were often kicked and over-consumed.
Being surrounded every day, Da Yi said that he longed for freedom, but the reality was very helpless. He also said frankly that he didn’t want to be famous, but just wanted to live in peace.
Different from Ramen’s full cooperation, Da Yi is more disgusted with the shooting, but he does not completely refuse it.
But this time the door suddenly fell out of the cold, and Da Yi’s attitude towards outsiders seemed to have undergone a subtle change.
Brother Dayi will go out to sing again, and my daughter-in-law will dance hard
Recently, Da Yi started to sing and took a group photo with the anchor.
Brother Dayi also shouted to welcome netizens to visit his hometown.
Some netizens commented that the door was closed before, but now it is forced to attract people to the house.
Brother Dayi’s daughter-in-law, Ya Nan, also danced in front of everyone. Because there is no dance foundation, the movements are inevitably lacking in appreciation, but they are considered hard.
Some netizens pointed out that Dayi’s actions are frequent and the effect is very significant, and the fans are back.
I can see that there are more people in front of Da Yi’s door, but there is still a certain gap compared to Ramen.
Some people think that the kind of brother DayiThis behavior is really regaining traffic. What’s more, compared with Ramen, Ramen is famous for survival, and Dayi is to survive.
In the wind review, it is obvious that Ramen is more recognized than Da Yi.
But Brother Dayi doesn’t seem to be so unbearable. From the perspective of Sanyan Finance, the two people, who are the same Shandong grassroots Internet celebrities, have adopted two completely different operating ideas after facing the popularity.
Open operation vs. closed operation
As we all know, Dayi also built roads and donated money to his hometown after he became famous, and he also made certain contributions to his hometown.
But unlike Ramen, Da Yi chose a closed operation strategy.
What is closed is that Brother Coat tightly controls the flow.
Brother Da Yi has a certain resistance to the surrounding shooting, which determines that it is not so easy for the anchors to catch the heat.
Most anchors can only pat at the door of Da Yi, or when Da Yi is out or home.
Of course, many of the patrollers are the neighbors of Brother Da Yi. Brother Da Yi is disgusted with this kind of unearned behavior, and there are hidden contradictions among the neighbors.
So we can also understand why someone stole the door of Brother Coat.
Everyone wants to make money easily by making videos, but Dayi doesn’t want to be overconsumed.
He seems to be consciously maintaining his own heat. It can be said that he generally has a half-push and half-seat attitude towards the round-up.
This can not only reduce a certain amount of harassment, but also attract neighbors and photographers to take some elusive videos, with a certain degree of exposure, avoid overexposure, and maintain the heat.
Obviously, in fact, Brother Dayi has adopted this kind of operational thinking consciously or unconsciously.
The closure strategy of Dayi brother is also reflected in the flow of maximizing the interests of his family. After Dayi’s son married his daughter-in-law Chen Yanan, the daughter-in-law also became popular with the help of Dayi’s traffic and began to live broadcast the goods.
On the outermost layer are the anchors. They can only get some traffic sporadically, which also depends on the mood of Brother Dayi.
But the emergence of Ramen broke this pattern. Dayi brother’s closed operation strategy seems to have failed.
Different from Dayi, Ramen’s operating idea is to open up, so that traffic can benefit everyone, regardless of the crowd.
In this open operation strategy, Ramen is the core of the traffic. The anchors and Internet celebrities bring consumption power to the village, and the villagers are happy to open their homes to hospitality.
Although we will feel a little uncomfortable for the various demons and ghosts of the Internet celebrities, but for the Ramen brother and the village, all guests are welcome.
It can be said that the spirit of hospitality dilutes this sense of disharmony, and open operation brings subversive business opportunities: the door of the house becomes a market, the village becomes a gathering point for people, the local characteristics of commodity food, and the demand for live broadcast Water and electricity services, live performance by anchors, enriching cultural life of villagers and so on.
Perhaps, Da Yi also changed his strategy after learning from Ramen. After all, Shandong now has two grassroots celebrities and they are still so close.