Try to restore the complete online and offline portraits of women in the new era.
Editor’s note: This article from the League of Friends of global data, the authors: Morketing.
There is such a spending power level chart circulating on the Internet—”woman>child>dog>man”. Although everyone understands that this is a joke, we It is not difficult to see the status of women in the entire consumer market.
Looking back to the 14 years since the concept of “her economy” was born, “who wins women, wins the world” has also become a widespread cognition in the business field. However, in the face of the middle-aged generations born in the 1980s and the rapid rise of Generation Z, many The brand’s marketing strategy has not been adjusted in time, so that a large amount of marketing budget has been invested and female users still do not buy it.
Recently, Youmeng + United Youku launched the “2020 Her Trends Report” (hereinafter referred to as the “Report”) based on global data, based on the consumer behavior of women aged 20+, 30+, and 40+. The influence, app preferences and life scenes of women in different regions have been analyzed in an all-round way, in an effort to restore the complete online and offline portraits of women in the new era.
women who love drama and variety shows have higher spending power