A smart desk lamp that can read, the “Little Overlord” of the children’s home furnishing industry?
It is learned that recently, Beijing Miji Technology Co., Ltd. (hereinafter referred to as “Miji Technology”) completed a multi-million yuan angel round of financing, which was invested by Maker Zhisheng. The funds will be used for the standardization of products and shorten the product landing cycle.
Miji Technology was established in 2019 and has reported on it in detail. The company is positioned to provide AI education solutions for brand owners. Starting from “AI+Children’s Reading”, it has launched Bantong Accompany reading APP and desktop learning lamps and other products.
At the beginning of its establishment, in order to gain customers and verify its own AI recognition algorithm, Miji Technology launched the Pangtong Reading APP. The target users are targeted at children aged 2-7 and accompany them to read picture books. Currently, Bantong Reading APP supports about 60,000 picture books for reading. After the user downloads the APP, it only needs to be used with a customized mobile phone holder. During the normal process of reading the picture book, the Pangtong Reading APP will quickly identify the content of the current page and automatically play the story of the picture book.
Based on the AI algorithm, the cover recognition speed of Pantong Reading APP is less than 1 second, the page turning recognition speed is less than 0.5 seconds, and the recognition rate is as high as 90%. At the same time, the APP can also directly interact with children with voice, reminding children of behaviors such as flipping too fast or staying on the same page for too long.
The launch of the smart reading lamp for picture books is a breakthrough of Meji Technology in the traditional children’s home furnishing industry. This table lamp can accompany children to read Chinese and English picture books through AI. It has broadcast-level pronunciation and can be read when you turn the page. During the reading process, the light will automatically adjust to the brightness and color temperature suitable for children’s eyes. In addition, the table lamp also has a learning management function, which can correct children’s bad learning habits such as incorrect sitting posture in time. Up to now, the daily activity rate of users of this smart table lamp is about 60%, and the average daily reading is about 20 minutes.
Picture book reading smart lamp, according to the interviewee
In terms of product implementation, Meji Technology adopts the method of establishing cooperation with TOB-end companies, and integrates software and algorithms into traditional household products. The existing customer groups are divided into traditional household companies, publishing houses and online There are three major types of education and training institutions. According to the founder Ye Qunsong, the company currently has 6 paying customers with a cumulative contract value of one million yuan.
Talking about competitive advantage, Ye QunsongSaid that the current main competitors are concentrated in Internet companies. In comparison, Meji Technology has two main advantages. One is that the company team has experience in the smart home industry and is more professional in the home furnishing field. The original intention of the company was also to provide value-added services for traditional home furnishing enterprises; secondly, at the technical level, Meji Technology uses artificial intelligence technology to have a higher reading accuracy rate than OCR technology, and the selected ultra-wide-angle camera makes the illumination range wider.
Ye Qunsong, founder of “Miji Technology”, according to interviewees
Mentioning his views on the industry, Ye Qunsong believes that AI education hardware will become the industry standard in the future, but as industry practitioners, you must understand that the essence of educational tools is to help teachers, parents and children improve learning efficiency. The means of quality and effect will not and cannot replace any party’s efforts in education. If a tool can help children establish good learning habits, and eventually they can learn happily without the help of the tool, then this tool can be regarded as true. Successful, it is by no means that people become more dependent on more use.