Based on Tencent’s online game revenue of 156.1 billion yuan last year, Tianmei’s studio group’s revenue accounted for more than 40%.
Editor’s note: This article from the news interface, author: Cui Peng.
On April 2, Beijing time, Reuters announced that Tencent’s Tianmei Studios had revenues of more than 10 billion U.S. dollars in 2020, which means that according to the revenue scale, Tianmei Studios has become the world’s largest game developer. Quotient.
The predecessor of Tianmei Studio was established in 2008. In recent years, the mobile games “Honor of Kings” and “Call of Duty” that have contributed a lot of revenue to Tencent are all produced by the studio.
The data of “King of Glory” performed extremely well. Tencent’s 2020 annual report shows that this game has ranked first in the global mobile game bestseller list in the past two years. It is currently the largest mobile game in China based on the number of monthly active accounts. . According to data from Sensor Tower, a third-party organization, the global revenue of “Glory of the King” was close to 2.5 billion U.S. dollars last year.
At present, Tencent Games has four major studio groups, namely Tianmei Studio Group, Photon Studio Group, Northern Lights Studio Group and Cube Studio Group, and Boston Studio (no works have been released).
According to Tencent’s online game revenue of 156.1 billion yuan last year, the revenue of the Tianmei studio group accounted for more than 40%. According to Reuters, Photon Studio, which developed “PUBG Mobile”, contributed 29% of Tencent Games’ revenue, and Northern Lights Studio, which launched its annual masterpiece “The End of the World and Bright Moon Knife” last year, contributed 3% of Tencent Games’ revenue. .
In the second half of 2020, Tencent Games’ self-developed “Tianya Mingyuedao” and Mihayou’s “Original God” were launched almost at the same time. Within half a year after the launch of “Yuan Shen”, the total mobile revenue reached 874 million U.S. dollars (Sensor Tower data), ranking third in the global App Store and Google Play mobile game best-seller lists, only lagging behind the “King “Glory” and “PUBG Mobile” (combined “Peace Elite” income).
A person close to Tencent’s interactive entertainment business group told Jiemian News that last year, “Tianya Mingyue Knife” was regarded as an annual blockbuster product launch by Tencent Interactive Entertainment, but Mihayou’s “Yuanshen” was in terms of revenue and word of mouth. Suppression, which caused a lot of shock internally.
However, the characteristic of the gaming industry is that no company can predict the coming of the next big hit. In recent years, whether it is a Shanghai-based game company, or Alibaba, NetEase, and ByteDance, they have produced products with good reputation and revenue. Relying on the two-line strategy of “operation + self-research”, Tencent is still regarded as a global player. The largest gaming company.
At the same time, with the continuous growth of game revenue, Tencent Games is also accelerating its participation in overseas competition and expanding investment layout.
A recent recruitment announcement by the Tianmei studio group shows that Tianmei is researchingTo publish a virtual community 3A-level game masterpiece similar to “Top Player”, the goal is to compete on the same stage with game giants from Japan, South Korea, Europe and the United States.
In terms of going overseas, Tencent Games has begun to set up overseas studios in the past few years to recruit relevant talents. Both Tianmei and Photon Studios have set up teams in Los Angeles to create global game content.
The internal expectation of Tencent Games is that in the future, the revenue of overseas game products will account for more than 50%. The latest figure disclosed in the fourth quarter of 2019 is 23%.
Just this week, Tencent just completed its investment in “Game Science”, a domestic game developer. The company’s “Black Goku: Mythology” released last year has aroused great repercussions in the global game circle and has been recognized by practitioners. Seen as the hope of China’s 3A game masterpiece.
In mid-March, Tencent also invested 2.79 billion yuan to increase its stake in Century Huatong, becoming its second largest shareholder, with a shareholding ratio of 10%. Century Huatong is the parent company of Shengqu Games, whose predecessor was Shanda Network founded by Chen Tianqiao.