From the five major technology stocks-Facebook (FB), Amazon (AMZN), Apple (AAPL), Microsoft (MSFT), Google (GOOGL) parent company Alphabet. The profitability and growth space of these five companies are not virtual.

The 8 trillion giants such as Exxon Mobil, Shell, and JP Morgan Chase fell more than 30% in the first quarter. The only trillion giants that rose against the market are Amazon and Microsoft.

These companies are themselves digital companies. Digital enterprises are more resistant to financial risks and the impact of the real economy.

The stock market disaster and epidemic have brought many entrepreneurial opportunities to the United States.

For example, many financial institutions and large companies in the United States have not promoted the digitalization process like Chinese companies. The reason may be that consumers in the United States are not accustomed to such consumption methods, but this epidemic has forced them to change the way they are accustomed, which will also promote the digitalization process in various industries in the United States to a certain extent. However, these opportunities are much smaller than the overall recession in the United States.

Second, technology is important today, and it will be even more important.

1. Technology development can be slow, but it will not stop

As early as 1996, Nicholas Nigroponte, a professor at the Massachusetts Institute of Technology and a computer scientist in the United States, predicted in today’s digital book “Digital Survival” that it is known as the development of information technology and ideas in the 20th century. Times: Digital survival is a new way of life based on information technology in modern society.

Every small technology contribution to society needs to go through a long lasting process. And each technology-based enterprise also needs to experience years of struggle to develop rapidly.

The contribution of technology to society is long-lasting, not a process that can be realized quickly. Google and Amazon have been struggling for many years before they can start and develop rapidly, and Uber and Airbnb models are still facing the limitations of the old regulatory system to this day.

Historically, the suppression of technology often comes from old laws and regulations and old business operation models.

For a simple example, when the plane was invented, it encountered a huge problem. At that time, the law stipulated that the land owner also had unlimited space on the land. To fly over a piece of land, a permission was required from the land owner. If there is no permission, it is illegal to infringe on the territory of others. The operation of the aircraft is in violation of this law every day. Until many years later, the legislative amendments made provisions for the aircraft to fly legally into the sky.

In retrospect, during the epidemic, we saw major technology companies responding to the demand for anti-epidemic diseases and launched new products and services. Society’s demand for technology is no longer what it used to be.

There is a very interesting phenomenon in the stock market.n>

Technology is constantly changing, and the process of global economicization is accelerating. More and more companies realize that in the fierce international market competition and complex and changing external environment, if they want to survive and long-term development, they must digital Transform, grasp the future from a global perspective, and achieve a dynamic balance between the internal resources of the enterprise and the external environment by strengthening its own advantages.

For enterprises, if they want to join the ranks of digital transformation and make technology play a greater value, they must think about digital transformation from three levels:

The first level, What.

What am I going to do? What technologies can help me do what?

The second level, HOW.

How do I reach my goal? Does it need to be developed by the team or is it something else?

The third level, Why.

As a business leader, is there a digital way of thinking that can truly mobilize all resources to meet the pace of your industry. This may not be related to technology at all, but you must act after you understand the technology very well.

Without digitization, there is no innovation, no new logic.

Wealth is now in its shape

The reality is that many companies have collected a lot of data, but do n’t know how to use it.

How will data become value?

Data must first become information, information becomes knowledge, knowledge becomes ability, ability becomes strategy, and strategy can become value. This whole chain is very important and tight, and every step is indispensable. In addition, logic is very important.

Traditional manufacturing always thinks I make a machine, how much can this machine sell. But in fact, if you really see the development of the industry, your back-end data is your most valuable thing.

ZARA, Wal-Mart, etc., which we are familiar with, rely on the digital system to achieve fast response. But it is difficult for ordinary IT companies. They still participate in the market economy with past business logic.

Some outsourcing companies that develop systems have their competitive advantage from being able to program. However, because they have no data and do not have a deep understanding of the industry, they are difficult to compete with ZARA. To take a step back, you can only do some general Solution, then it becomes a competition with Microsoft.

Ping An Technology cooperates with Shenzhen Airlines. As long as the flight attendant takes an iPad, he can know which passenger is a frequent visitor, how he should serve, and which passenger