If the industry is regarded as an “enterprise super individual” composed of millions of upstream and downstream enterprises, the industrial router is the central nervous system of this super individual we see.
Wen | Special Observer Tang Minglei
Among the evolutionary trends of many industrial Internet models from light to heavy, there is a model that reflects the leading role of the model in terms of industrial integration efficiency and depth of value. The router model, the concept was pioneered by Yan Yanchun, a partner of Shengjing Group.
As the name suggests, industrial routers serve as a super interface between two fragmented networks, with the responsibility of creating an enabling industrial community. Through the b2f model, unite and fully enable fragmented b-ends (various types) Merchants, who are responsible for sales and service responsibilities b), deeply and accurately connect idle f-end card resources , cut in from high-frequency, rigid demand and massive traffic end scenarios, and form traffic monopoly and value through real-time connection and intelligent matching In low-lying areas, enter the low-frequency, low-volume and low-demand profit area to obtain higher profits. Finally, by reducing the cost of the entire industry and improving the efficiency of the entire industry, an enabling industrial community is formed.
If the industry is regarded as an “enterprise super-individual” composed of millions of upstream and downstream enterprises, the industrial router is the central nervous system of the super-individual we see, and it is also the era of the industrial Internet The largest platform-level opportunity to integrate fragmented markets. In contrast, SAAS is more like a respiratory system, B2B is more like a circulatory system, and as an industrial router of the central nervous system, it is an industry organizer and integrator. It has great power and is a super Interface, once the platform is activated, it will drive tens of thousands of b-end sellers and f-end producers to form a collaborative network.The f-end producers realize new supply through access routers, and the b-end sellers realize new channels through access routers. Form a huge community.
How to build an industrial router? How to design and plan its business model? After horizontally comparing industrial routers in multiple industries, as an evangelist and practitioner of the theory of industrial routers, I disassembled the industrial router into a tree-like central system, from the root business, leaf business, flower business and fruit. The four dimensions of business analyze the growth process of industrial routers.
Root business: the singularity of the collaborative network
Root business is the premise and foundation of industrial routersThis is the origin of industrial collaboration.
A simple online entry cannot impress the small b. “Online + root business” is the key to the industrial router to “impress” and “leave” the small b. I often tell the project that SAAS does n’t work, and SAAS + X can only open the door of Xiaob ’s trust. This X is the root business.
The premise of the root business is altruism, not under the banner of empowerment, earning channel fees, advertising fees, and joining fraudulent distribution. Altruism is the original intention of the collaborative network.
In terms of types, the root business can be divided into three directions: infrastructure empowerment, commodity empowerment and operational empowerment:
-
Infrastructure empowerment includes information system, certificate authorization, security license, etc.;
-
Commodity empowerment includes semi-finished product processing services, endorsed IP big-name low-cost hard-wire products, drained destination explosive products, product subscription system combinations that extend user cycles, etc .;
-
Operational empowerment includes logistics services, inventory sharing, space sharing, employee management, transaction management, customer activation management, online training, etc.
No matter from which point of view, I summarize the selection and creation of root business into three positions, three positions and three positions.
Three places refer to time order, frequency order and mental order. The core is to find the first scene of the root business.
The soldiers have no potential, and the water has no shape, but the flow naturally has high and low potential energy according to the scene. Some scenes are naturally earlier in contact with the c-terminal than other scenes, some scenes are naturally more frequent than other scenes and c-terminal contacts, and some scenes are naturally easier to form in the user’s mind than other scenes. The member entrance of the c-end, we call such a scene the first scene. For example, the Maternal and Child Health Hospital is earlier than the housekeeping Yuesao institution, the kindergarten is more frequent than the child education institution, and the beauty shop is more likely to form a c-end membership entrance than the medical beauty shop and pet shop. To build an industrial router, first unite the b-end that exists as the first scenario, which means uniting higher potential traffic.
Sanhua refers to visualization, quantification, and optimization. The core is that the root business must have medicine to cure the disease.
In the actual investment process, we have formed a simpler and more rude standard. The “3 + 1” indicator is a four-for-one indicator. The first “3” refers to whether the root business can make its income Or the profit increased by more than 3 times; the second “3” is whether the root business helps reduce the cost of small b by 30%; the third “3” is whether the root business helps the turnover of small b increase by more than 3 times; the other “1” , Refers to whether the root business helped Xiaob solve a bad experience
Infrastructure empowerment includes information system, certificate authorization, security license, etc.;
Commodity empowerment includes semi-finished product processing services, endorsed IP big-name low-cost hard-wire products, drained destination explosive products, product subscription system combinations that extend user cycles, etc .;
Operational empowerment includes logistics services, inventory sharing, space sharing, employee management, transaction management, customer activation management, online training, etc.
No matter from which point of view, I summarize the selection and creation of root business into three positions, three positions and three positions.
Three places refer to time order, frequency order and mental order. The core is to find the first scene of the root business.
The soldiers have no potential, and the water has no shape, but the flow naturally has high and low potential energy according to the scene. Some scenes are naturally earlier in contact with the c-terminal than other scenes, some scenes are naturally more frequent than other scenes and c-terminal contacts, and some scenes are naturally easier to form in the user’s mind than other scenes. The member entrance of the c-end, we call such a scene the first scene. For example, the Maternal and Child Health Hospital is earlier than the housekeeping Yuesao institution, the kindergarten is more frequent than the child education institution, and the beauty shop is more likely to form a c-end membership entrance than the medical beauty shop and pet shop. To build an industrial router, first unite the b-end that exists as the first scenario, which means uniting higher potential traffic.
Sanhua refers to visualization, quantification, and optimization. The core is that the root business must have medicine to cure the disease.
In the actual investment process, we have formed a simpler and more rude standard. The “3 + 1” indicator is a four-for-one indicator. The first “3” refers to whether the root business can make its income Or the profit increased by more than 3 times; the second “3” is whether the root business helps reduce the cost of small b by 30%; the third “3” is whether the root business helps the turnover of small b increase by more than 3 times; the other “1” , Refers to whether the root business helped Xiaob solve a bad experience