In the Internet medical industry, companies can only go further from the perspective of users and truly provide quality services to patients.
Demand determines supply.
The outbreak of new coronary pneumonia has led to a shortage of medical supplies nationwide and even globally. At the same time, a large number of online medical needs have been spawned. Many Internet companies such as Baidu and JD.com have entered the bureau to test the medical supplies industry and add “Internet + medical”.
Although the big health industry has broad development prospects and Internet medical care is an opportunity, it also faces some challenges in this wave. There are too many competitors, and it is not easy for some Internet companies to make a share .
Under the vast demand, the medical industry may become the next important battlefield for Internet companies.
Text / Huohuo (Industry News)
Under the epidemic, Internet companies have increased their numbers
Earlier this year, a sudden new coronary pneumonia outbreak brought online medical care to the forefront. Since the outbreak, all parts of the country have entered the “closing city” state, and most of the offline medical clinics have been cut off and almost paralyzed, causing many inconveniences to patients.
For some patients who are suffering from diseases but unable to go offline, the online medical platform has become their “life-saving straw”. During the epidemic, there was a massive outbreak of online medical services and a surge in the number of consultation data. People who could not go out have sought online ways to relieve their urgent needs.
After the outbreak, the number of online consultations on many Internet medical platforms has surged. During the Spring Festival in 2020, the highest daily activity of independent APPs in the field of online consultation reached 6.712 million, the largest increase was close to 1.6 million, a year-on-year increase of up to 31.28%.
During the epidemic, 39 online health platforms, Dingxiangyuan, Ping An Good Doctor and other online medical platforms provided consultations for patients, and the major online consultation platforms ushered in peak traffic. 39 Health.com website has daily visits at the level of one million, and the cumulative online exposure of the epidemic topic page is nearly 116 million; the online consultation of lilac garden users increased by 215.32%, and the number of consultations increased by 134.91%; Ping An Good Doctor The number of visits to the platform reached 1.11 billion, the number of newly registered APP users increased by 10 times, and the average daily consultations of new users were as much as 9 times that of usual.
At the same time, in order to meet the demand for insufficient medical substances and to catch up with the online medical industry, many Internet companies are overweighting the medical industry.
Tianyan check showed that Baidu set up Baidu Health (Beijing) Technology Co., Ltd. on March 12 with a registered capital of 30 million yuan. Baidu Health ’s business scope includes medical devices I, II, health management, health consulting, psychological consulting , Retail medicines and the sale of the third category of medical devices, etc.