What are the limits of the rights of audio and video platform members? It has never been clarified.
On April 8, according to the Zhejiang Provincial Consumer Rights Protection Committee (hereinafter referred to as the Zhejiang Provincial Consumer Protection Committee), according to previous reports on iQiyi, Tencent Video, Youku, Mango TV, Sohu Video, Tencent Sports, PP video, LeTV video and Bili Bili nine video platforms and Himalayan and Dragonfly FM two audio platforms of the consumer experience results, the above problematic video and audio sites were interviewed and put forward rectification opinions.
The problem mainly involves the following nine aspects: Unclear description of advertising privileges, suspected false promotion; automatic renewal without charge reminder; automatic renewal is checked by default, easy to cancel when opening; additional charging items; purchased paid programs Cannot watch in full screen; the information collection authorization is fake; the recharge amount is fixed, and the channel for refunding the balance is not smooth; some video and audio websites have different prices for Android and iOS consumers for the same piece, which is suspected of price discrimination; And the customer service cannot provide the corresponding supporting documents.
These questions revolve around the rights and interests of the members, and they are usually bothered by consumers. If you are a member, you can avoid ads and skip ads? Consumers who have experienced the rights and interests of many members know that this is not the case, but it is the norm for paying members to also watch advertisements.
Generally speaking, paid members will also have relevant ads before watching the drama, but unlike non-paid members, the ads are usually around 15 seconds, usually recommended for member content, you can manually select “turn off automatic recommend”. At the same time, in the course of watching the episodes, there will also be some pop-up advertisements and floating advertisements that cannot be removed even by members in the series of multiple video stations.
I also checked the membership terms of various video websites before and found that in general, VIP members can close the content recommendation before posting, but they will still provide different types of advertising services to users on request of the copyright party. Membership does not mean that all advertising and commercial information will be eliminated.
So in response to this, Zhejiang Provincial Consumer Insurance clearly prohibits the use of “advertising-free”, “advertising ads” and other absolute slogans that can easily mislead consumers. And windows like open screen ads, etc., should set a close button in a prominent position to ensure that one key closes.
And for the user ’s distressed question of “I do n’t know when it will be automatically renewed”, Zhejiang The Provincial Consumer Protection Commission requires the website to pass within 3 days before the member ’s automatic renewal expire An effective way to remind consumers of the imminent deductions and deductions can only be made with the consumer’s consent. At the same time, it is recommended that the relevant website uncheck the default option of automatic renewal.
SameAt that time, Zhejiang Consumer Insurance suggested that caring and audio websites should take effective measures to effectively solve the problems of “unsightly eating” such as multiple charges and long charges, and The platform shall not discriminate against consumers and treat them differently, and shall ensure that the prices of services purchased by consumers are the same.
At the interview, representatives of Himalayan, Tencent Video and Mango TV responded that they had begun to rectify related issues. Himalayan stated that the issue of automatic renewal of membership dues, Android users can cancel directly on the page, iOS users can also cancel by clicking the hyperlink on the page. Tencent video said that consumer information can be set to turn off friend information after authorization, and the disclosure of privacy terms will further protect consumers’ privacy rights. Mango TV stated that it would clearly inform members of its advertising rights, including one-click closing of advertisements; skip of advertisement details, etc.
These problems are not two days a day. On the one hand, in order to increase revenue, audio and video sites have to find ways to “price increase in disguise”, more advanced on-demand, scenario advertisements … will follow one after another; but on the other hand, too much advertising content is bound to It is inevitable that the user experience will be affected and the complaint will continue.
However, compared to the membership prices of foreign audio and video platforms that are frequently more than a dozen dollars per month, China ’s membership development is still in its infancy, and they need a long process of nurturing paid users, which is indispensable to users. Game of interest.
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