Survival is the top priority

Editor’s note: This article comes from WeChat public account / a>.

The domestic epidemic situation has been improving all the time, and the long-awaited “revenge consumption” from all walks of life has not arrived as scheduled. On the contrary, people’s desire to consume seems to be suppressed by the epidemic. We used to say that “the money you spend is your own,” and now you say “there are deposits in bank accounts, which are better than anything.”

Resuming work as soon as possible after the epidemic has become a common wish of many people. When the economic development was overshadowed by the epidemic, when the news of corporate shutdowns and layoffs no longer made headlines, we discovered that we wanted retaliatory work more than retaliatory consumption.

This article interviewed people who resumed work after the epidemic in all walks of life, from offline to online, from gathering to decentralization, from connecting to redundant, to see what impact the epidemic has brought to them.

Large wave of sand, see real gold first

01 Artist Agency: Artist Work The state changes from 2x speed to 0.5x speed

For Shirley Wang, the so-called “cold winter” did not come with the epidemic, but started two years ago.

No longer favors capital, strengthens supervision, and platform has the right to speak … With the slowdown of economic growth, the entertainment industry has begun to “shrink” in 2018. In the view of the veteran broker Shirley, the outbreak in early 2020 is nothing more than a “catalyst” to accelerate shrinkage.

Have seen the big winds and waves early, she has continuously expanded the exposure channels (a red book, a sound) for the artist at hand, bundled in advance with video platforms such as Youai Teng to ensure that the artist has a play to shoot, and the previous works are still being produced. In return, the impact on her in the past few months has not been great. In Shirley’s words: “The epidemic is to make the big artist’s usual 2x speed working state become 0.5x speed, and the epidemic will definitely return to 2x speed in the past.”

However, for the few student artists who did not debut, Shirley’s epidemic made life very sad. Shirley encouraged them to start live broadcasts and helped them work, but the opportunities for the entire industry under the epidemic were shrinking, and her efforts had little effect. Some people gave up the “star dream”, and Shirley had an artist who had just entered the industry and asked her to help contact MCN.Ready to transform to be a more “within reach” anchor with goods.

02 Dean of Plastic Surgery: 40% business growth, the most popular project is breast augmentation

What can you do in addition to playing with the forest, learning to cook, and a day trip from the bedroom to the kitchen on the days of isolation at home? An unexpected answer: plastic surgery. Mr. Li, president of the Plastic Surgery Hospital, said that during this time, he ushered in the “Xiaoyang Chun” in his career.

Alipay and Ali health data released recently show that during the epidemic, sales of oral and medical services on the Alipay platform increased by 30 times. The reason is that working at home and wearing a mask to go out so that postoperative repairs do not have to be exposed to people, many people who love beauty use this time to “quietly become beautiful.”

Mr. Li ’s business growth also comes online. As early as the second half of last year, his orthopedic hospital began to test the water video interview, but at that time there were not many consumers, and the average daily appointment was only single digits. Affected by the epidemic, the volume of video consultation services surged during the Spring Festival, with a maximum of hundreds of people making appointments a day. After the plastic surgery hospital reopened in early March, according to Mr. Li’s statistics, the number of people who came to plastic surgery increased by 40% year-on-year. The most popular item is breast augmentation.

“The hospital is too busy to come, the customers are retaliatory consumption, we are retaliatory work.” Mr. Li said, next he also plans to open a more private plastic surgery hospital.

03 University Professor: Even if not Epidemic situation, online courses are also the future trend

Professor Cao of the Communication University of China found that during the epidemic, he spent more time on academic research.

Professor Cao brought 2 doctoral students and more than 20 master students. Taking advantage of the epidemic, he accelerated the teaching and research progress and spent at least 6 hours a day on academic work online with students. Regarding live online courses and video recording, Professor Cao believes that “even if there is no epidemic, online courses are the future trend. In the face of the trend, evasion is useless, you must take the initiative to adapt to it.” Even if the school did not ask, he specifically dial Time out to record some theoretical teaching videos, which is convenient for students to watch and circulate continuously, and also helps them to sort out the teaching content systematically.

In addition, Professor Cao, who works from home, spends more time with his family. He plans to cultivate a common interest and hobby with his children.Make up for the parent-child time lost due to work. “Under the epidemic, our clock has gone slower than before. The best way to use this” slow life “is to think, to think more actively and deeply, to think about career development, and to think about the history and future of society. Thinking about the relationship between private space and family. “Professor Cao said.

The switch that accidentally touched life

04 Fitness Instructor: Thanks to the model We can’t come back, let me pick up this “leak”

This sudden epidemic has turned Yan Kai’s life a twist.

Yan Kai is a personal trainer in a mid-to-high-end fitness center in Shanghai. After the outbreak, he realized that his work might be in trouble. Sure enough, from the beginning of February to the end of March, the fitness center he worked for postponed the opening three times in a row; he tried to contact regular customers, and most people also expressed concern about the “close-range” private teaching mode.

The epidemic is coming and cannot be opened. For a fitness center that has received a membership fee for a year or two, it can only be regarded as “cooling down”, but for a fitness coach who takes a commission after completing the class, it is tantamount to “freezing.” If there is no way to attend classes, there is no income. Fitness coaches have made a living. Some people try to broadcast live coaches. Some people take part-time to deliver food. Yan Kai unexpectedly started a modeling career through a good figure.

In late February, Yan Kai was invited by a friend to participate in the shooting of a new advertisement for a friend ’s sports brand. On the day of the shooting, a model company’s agent and Yan Kai revealed during chats that many models could not return to Shanghai due to the impact of the epidemic, and suggested Yan Kai to be a part-time model. More than a month later, Yan Kai has completed five or six shootings as a part-time model, meeting basic living expenses in Shanghai.

“Thank you for the muscles that you usually exercise, otherwise you will not be able to afford the rent.” It is uncertain whether he will completely transform from a fitness coach to a model after the epidemic. “After all, I just entered this industry. There are still many unknowns. “But he said that he plans to do dental surgery next time to make himself look better.

05 Theatrical members: Live Month If you earn 100,000 yuan, it does n’t matter if your face is alive

To Stephan