Retail sales have turned positive in April. Editor’s note: This article comes from ”
future car Daily “(micro-channel public number ID: auto-time), Author: Zhang.
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Author | Zhang Yi
Edit | Li Huanhuan
24 hours after the start of the “May 5th Shopping Festival” in Shanghai, the total consumption payment in Shanghai reached 5.68 billion yuan. On the opening day, local auto consumption also showed strong growth.
From May 1st to 4th, SAIC Group has accumulated 33,062 intent customers in Shanghai, an increase of 99.1% year-on-year; 3692 orders were received, an increase of 85.1% year-on-year. SAIC expects that its average monthly sales in Shanghai from May to June will double from the first quarter.
In 2019, SAIC Group ’s sales fell by 11.5% year-on-year, and the inventory amount narrowed slightly from 2018, but it is still at a high of 54.399 billion yuan. Destocking sales volume has become an important task for SAIC in 2020. Affected by emergencies, in the first quarter of 2020, SAIC Group’s sales fell 55.7% year-on-year, exceeding the industry’s average decline.
In order to boost automobile consumption, SAIC Group launched a large-scale promotion in this “May 5th Shopping Festival”. From May 1st to 10th, more than 40 new models of 9 major vehicle brands including Roewe, MG, Chase, Volkswagen, Skoda, Cadillac, Buick, Chevrolet and Xinbaojun participated in the launch of cash concessions, replacement subsidies and licensing , Financial discount and other benefits.
Cai Bin, assistant to the president of SAIC Group, said that unlike the general sales promotion, this event is not a seasonal discount. The core is to stimulate car consumption (selling cars), boost consumer confidence, and set car sales targets.
As early as the preparatory period of the “May 5th Car Purchase Festival”, SAIC Group’s sales volume increased synchronously with the recovery of the automobile market. In March this year, the group sold 231,000 vehicles, an increase of 389% from the previous month. In April, the traditional off-season, SAIC Group’s retail sales turned positive year-on-year, up 0.5% year-on-year to 432,500 units, and its Chinese market retail sales increased 1.3% year-on-year to 413,300 units.
“But in April (dealers), the passenger traffic still did not reach the level of the same period last year.” China Automobile Dealers Association said that some consumerConsumers still wait and see. The agency expects that with the gradual recovery of the automotive market and the continuous increase in promotional efforts, favorable policies will continue to be introduced, and is expected to reach the same level last year in May. The China Federation of Trade Unions predicts that due to the rapid recovery of production and sales and the strong promotion of the national resumption of production and other factors, the Chinese car market will have a V-shaped reversal.
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