Actually search is also a very important part of Tencent’s ecology. Before becoming a shareholder of Sogou in 2013, Tencent had developed its own search product Soso SOSO, and with the official launch of WeChat Soyisou, search is becoming more important to WeChat or Tencent, which also makes Sogou The strategic position of the company has been improved.
However, Tencent is not the only player who is increasingly focusing on search. Bytedance and Ali both want to occupy a place in the search field. As ByteDance’s flagship product involved in search, Toutiao, launched in August 2019, does a recommended search. And Ali uses quark layout to focus on intelligent search.
It can be seen that the quiet search market has been surging again for a long time.
Where is Sogou’s confidence?
The question is, seeing the resurgence of the search market and the constant influx of new entrants, where is Sogou’s confidence?
In fact, no matter who does the search, no matter what the main characteristics, the search business is inseparable from the construction of content, including rich content resources, diversified content composition, and solid content quality.
As for the construction of the content system, Sogou can be said to be unique. Among them, the WeChat official account and the support of Zhihu content are the most competitive content sources in Sogou search. Taking the search for “cake” as an example, the results presented by Sogou include not only related content in WeChat, but also related questions on Zhihu.
Of course, in addition to the blessings of WeChat and Zhihu, in terms of content matrix, Sogou also has general and vertical content such as encyclopedia and Chinese.
Sogou content matrix
Picture source: Sogou (as of May 19, 2020)
For search, in addition to the construction of the content system, the most important thing is to improve and upgrade the search algorithm and technology. If the meaning of content construction lies in “searchable”, the meaning of technology and algorithm lies in “searching what you can see”, that is, allowing users to find the content they need more quickly and accurately after searching.
In response to search’s dual requirements for content algorithms, Sogou uses “knowledge production” and “knowledge computing