“Food, clothing, housing and transportation” will be the general trend of the future and the next goal that various mobile phone manufacturers will compete with.
Editor’s note: This article is from the micro-channel public number “DoNews” (ID: ilovedonews), Author: Yang Bocheng.
Xiaomi talked about two important things at the press conference-folding screen and car building.
Let’s first look at the folding screen. The solution adopted by Xiaomi for this folding screen is the same as that of Samsung Fold and Huawei Mate X2, both of which are internal folding screens. In terms of form, it can be said that it has achieved the more recognized internal folding + external screen solution in the current market, forming product unity.
It has been more than two years since the rise of folding screens. It can be said that both Samsung and Huawei have made certain contributions to the development and ecology of folding screens, but we can still see folding screens. But still few people care about it, why? There are three reasons. The first is expensive, the second is experience, and the third is productivity.
What we can see now is that the folding screen is almost the same as the ordinary mobile phone, but the screen can be folded, and there is no differentiated competition in the experience.
Samsung and Huawei both set the price anchor above 17,000 yuan, which is beyond the reach of most people. Even second-hand Samsung and Huawei require a price of about 9,000 yuan. But now, with the release of Xiaomi Mix Fold, it directly pulled the price anchor to a price base point of 10,000 yuan, directly hitting the price of the new phone to a point near the second-hand price of Samsung and Huawei.
Let’s look at the configuration of the Xiaomi folding screen phone, Qualcomm Snapdragon 888 + 12G storage + 256G storage, 100 million pixel liquid rear lens, 67W fast charge, these are very common configurations. According to industry sources, the Xiaomi folding screen uses a flexible screen from Huaxing Optoelectronics, not a high-end screen from BOE or Samsung.
We believe that although the screen of Xiaomi’s folding screen does not use BOE or Samsung’s flexible screen, Xiaomi’s foldable screen is not about configuration, but lowering the price anchor point so that more consumers can Really enjoy the folding screen mobile phone, this seems to be similar to Xiaomi’s anchoring the price at 1999 yuan at that time, and “universal” is the most important goal of Xiaomi.
After all, most consumers who buy foldable screen phones now are just for “financial management”-to be able to make profits by speculating on foldable screen phones, the real demand is not the first. This is also the main reason why the price of Huawei’s folding screen phones has fallen recently. Because of the absence of demand, too many bubbles have been generated in the market. These folding screen phones have been transferred from dealer A to dealer B, and even from B to C.Later dealers will find that the goods are all in their own hands, and the only ones who can pit it are themselves.
So, Xiaomi has pulled the price of the folding screen from a high level to a position acceptable to ordinary people at an optimal price to achieve the strategic goal of “popularization”. You know, the price of an iPhone 12 Pro 256G is also 9,299 yuan, and the Xiaomi folding screen sets the price at 9,999 yuan. This is not only for friends, but also for the supply chain. Only the manufacturing cost is real. The decline can bring about a decline in the final selling price, thereby benefiting consumers.
In addition, it is a folding screen application. We have experienced the folding screens of Huawei and Samsung. It can be said that in the hand, except that the screen can be folded, it is no different from other mobile phones, because it is not sufficiently different from non-folding mobile phones. This time Xiaomi has upgraded on MIUI. In addition to portable PC operation, the PC is implanted into the mobile phone as a mobile product, and the operation mode of the PC is integrated, which brings a different operating experience to the folding screen for the first time, and is also formed with other folding screen products on the market With differentiated competition, this will be a future trend.
Now mobile phone manufacturers pay more attention to the collaboration between mobile phones and PCs, but few people pay attention to whether the mobile phone itself can become a PC. Although some Internet companies are also experimenting with cloud mobile phones, their operation or application experience cannot match the local The operation is comparable. At present, mobile phones cannot completely replace PCs, but at least some operating experience should be the same as PCs. Therefore, we believe that the Xiaomi folding screen will bring “popularity” (provided that goods are sufficient) and “office collaboration”.
Let’s talk about building cars again. So far, more and more mobile phone manufacturers have announced their participation. Huawei and OPPO have both cooperated with car manufacturers, but they mainly provide software technology innovation and support for car manufacturers. And Xiaomi chose to build the whole car directly, it can be said that it has truly entered a new force in car building.
At the press conference, Lei Jun also mentioned that it will spend 10 billion U.S. dollars to establish a wholly-owned electric vehicle subsidiary within 10 years, with an initial investment of 10 billion yuan. It can be seen that Lei Jun’s determination in building a car. In addition, at the press conference, Lei Jun also clarified for the first time his attitude and thoughts on making cars. He said that this would be the last entrepreneurship in his life.
In today’s new forces, the first camp headed by Weilai, Xiaopeng, and Weimar has formed, and the second camp headed by major host manufacturers. What Lei Jun wants to do this time is to attack. The first camp, “bring the first electric car to young people.”
Actually, it is nothing new for mobile phone manufacturers to build cars. It just depends on their choice.