Dive into a neglected new technology.

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Editor’s note: More and more people like to buy clothes online, but with the popularity of online shopping clothes, the problem is gradually emerging, that is, the clothes purchased online do not fit. At present, many companies are beginning to solve these problems, so online try-on is born from this. So, how do those software improve the online consumer fitting experience and help everyone find the right clothes faster and more accurately? This article will reveal it for you. The article was translated from Medium, author Angela Lashbrook, and the original title was Clothes-Fitting Technology Could Save Online Shopping.

I recently bought a pair of pants. This should be no big deal, but for most women, buying pants is definitely a nightmare. For many of us, this is also a significant event in life. This investment usually requires a lot of time, emotion, and space. In this case, constant attempts to measure the size of pants became the main topic of long discussion.

Anyway, I bought this pair of pants on the Madewell brand website. There is a quiz on this website, you can use it to determine the size of this dress. The size it recommends is one size smaller than the one I wear under another brand Everlane, so I don’t believe it. I can’t wear that size. So I bought the size I usually buy, and when I got it-you guessed it-it was too big. (Note: 1. Madewell, an American casual clothing brand, is a young sub-line under the brand J.Crew, which launched online online stores in summer 2010. 2. Everlane was founded in 2011 on the West Coast and promotes “slow classic” Creative style, some people joked it as “Muji in America”.)

The quiz that insisted that I buy a small size, like the one I participated in, is a good solution for size matching. Returns can be annoying, expensive, and even less environmentally friendly (emissions during transportation and the process by which clothes are made). Although this small test may not seem to be a significant innovation for some people, especially those who don’t mind loose pants, this quiz software doesIt is a reasonable solution to all these problems, it will make online shopping more feasible and more choice in the future, and it will reshape the way we consume.

True Fit is one of the largest size matching software companies, and its customers include Kate Spade, Lane Bryant, and Levi’s. Kristine Englert, the company’s director of corporate marketing (Kristin Englert), said the company’s research found that specific sizes can be completely different depending on the brand. “For example, the size 6 of women’s jeans … depending on the brand, it may actually be 2 to 10,” she said, “very exaggerated, right?”

That’s true. Academic research supports True Fit’s investigation. One of the most in-depth studies was a 2003 study by the University of North Texas, which analyzed 1011 women’s pants of different brands and found that there are differences in the size of each size of pants. The average waist circumference of No. 4 pants is 27.97 inches, but the overall waist range is between 23 inches and 31.5 inches. The study states that brands also have different grading standards to suit their perceived target customers. For example, a brand with a youthful customer base may shrink its product size as the company enters a stagnation period, leaving consumers with the responsibility to determine which brands are right for them and what size to fit.

Another 2017 study found similar results. In the womenswear category, “slightly more expensive” brands (such as LLBean and Abercrombie & Fitch) are larger than discount brands (such as Forever 21, Old Navy), but expensive designer brands (such as Burberry, Kate Spade) Much smaller. These differences were not found in men’s or children’s clothing.

We have collected hundreds of thousands of (customer’s) photos, which are still the basis of our technology.

These small differences can have a huge impact. According to data from return logistics platform Optoro, in the United States alone, an average of 15 million tons of carbon dioxide are released each year in returns. (However, because this is internal industry data, it is doubtful.) According to Optoro’s data, only about 50% of the inventory eventually returned to the (digital) shelves. This means that 5 billion pounds of recycled material is thrown into landfills in the United States each year. In addition, delivery is troublesome and sometimes expensive for consumers.

You might say, “Buy it yourself!” If you meet this criterion: you are physically fit, living in a large or medium-sized city with shopping options, and you are the “ideal” size that the fashion industry considers (at least based on shelves Brand), then this is a good suggestion. But in my case, I ca n’t walk into a store and take it for grantedFits for everything, especially when I’m buying pants: I’m 5 feet tall (about 1.52 meters) and have 26 inches of inseam. If I want a pair of pants, I must order them online. If you’re large, even brands that fit your size may not be available in stores. Therefore, in this case, the only option is online shopping.

This is where size testing comes in.

“I now use their size recommendations when shopping at ASOS.” Alice Beverton-Palmer, a London-based social media partnership manager, said, “Before that, I ordered A lot of fitness clothes are very tight, so you need to match them! So you do n’t have to bother to buy two sizes because it will make everything fit. ” Online retailer of fashionable clothing and beauty products.)

A shopper on ASOS can do a test and it will advise on the approximate size of a certain style. First, it will ask your height and weight:

It will then ask you to describe your general body proportions, such as the shape of your belly, the shape of your hips, and the size of your underwear.

Finally, it will ask you to wear another brand’s size. The more data you give it, the more accurate it will be.

ASOS uses software called Fit Analytics to run its size tests and recommendation algorithms. The company was founded in 2010 when it asked customers to submit photos of themselves wearing black clothes and holding CDs as a size reference. Fi